Idealo Launches Price Comparison iPhone App

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Idealo's new application gives iPhone users easy, mobile access to its popular price comparison engine. The app compares the prices of millions of offers from thousands of retailers, helping users to find the best offer.

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The Idealo app features an intelligent Barcode Scanner, which allows users to read a barcode and then find and compare that particular product. In addition, users can browse through Idealo's countless product recommendations at the touch of a finger. For each product, the app shows the price, availability and delivery costs, as well as picture galleries, an extensive spec sheet and a 90-day price history. Products can be added to favourites, refreshed at the touch of a button and sent on by email.

The app also provides the option of disabling pictures, allowing the relevant price and product information to be accessed even with a poor reception or limited data plan.

As well as the UK, Idealo's iPhone price comparison service covers offers from Germany, Austria, and France.

The Idealo iPhone app is now available from the iTunes App Store here:

Comprehensive information and screen shots for the app can be found here:

An Android version of the app will follow shortly.

About Idealo:
Idealo is one of the leading price and product comparison sites, with a presence in several European countries. The portal, in which Axel Springer holds a 74.9 per cent stake, offers free price comparison of millions of products from thousands of online retailers. Idealo also features product tests, user reviews, product comparisons and a price alert function. Idealo has websites in Germany, Austria, France, the UK and Italy, while its flight comparison service is also available in Spain, Portugal, the US, and the Netherlands.


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Christoph Hitchen

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