Virtual Celebration Reconfigures ASPCA Adoption Day at Hampton Classic as Virtual Adoption Month With Website of Photos of Pets for Adoption, Plus Games

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Thirteen Long Island, Westchester and Connecticut animal shelters report pet adoptions thanks to online community event. Virtual Celebration's website helps pet lovers find and adopt dogs and cats.

We need people to visit the Virtual Adoption Month website, view the photos and love and adopt these pets.

When Hurricane Irene hands you lemons, make lemonade. That's the perspective of Virtual Celebration, which has partnered with the ASPCA and imaginatively created a Virtual Adoption Month website as a stand-in for the ASPCA Adoption Day at the Hampton Classic. Virtual Celebration creates online environments that help companies promote their brands and organizations advance their missions by capturing the connecting, playing, sharing, giving and gifting of celebrations online.

Last year, representatives of nine Long Island animal shelters organized Adoption Day at the Hampton Classic. They assembled cats, dogs, horses and other pets eligible for adoption to meet the public. Adoption Day 2011, scheduled for Monday, August 29, had to be cancelled due to Hurricane Irene's disruption of planned activities.

“We couldn't let the hurricane keep these four-legged friends from finding loving homes,” said Pat Campbell, CEO of Virtual Celebration. “The creative team at Virtual Celebration brought the event alive online at All we need now are people to visit the Virtual Adoption Month website, view the photos, and love and adopt these pets."

"We are so grateful to Pat Campbell and Virtual Celebration, who came to the rescue of the pet adoption event,” said Shanette Barth Cohen, Executive Director of the Hampton Classic. “When the ASPCA Adoption Day was cancelled, and we decided to have an online event, Pat contacted us as a volunteer and developed and executed the concept in 72 hours! Now, animal lovers can attend a truly amazing virtual event, not just for a day, but an entire month.”

"Now, even more animals will be able to find loving forever homes thanks to the Virtual Adoption Month website. Southampton Animal Shelter Foundation is thrilled to participate in this innovative program!” said Ed Fritz, Executive Director of SASF (Southampton Animal Shelter Foundation).

All of the shelters invited to participate in the live event have provided photos and descriptions of the animals available for adoption. They are also promoting the Virtual Adoption Month website to their supporters.

In the ten-day period ending Sunday, September 11, more than 1,200 people have visited the website. These visits have generated about 15,000 views of the adoptable animals, and, as a result of Virtual Celebration's pet adoption website, many inquiries have been made by individuals and families seeking to adopt dogs and cats, among other pets. At least nine dogs have been adopted since starting the event, including Shagg, Charles and Winnie; the adopted pets can be seen here.

Virtual Adoption Month is scheduled to run until early October.

About Virtual Celebration
Virtual Celebration has created an environment that focuses exclusively on capturing the best parts of celebrating – connecting, playing, sharing, giving, gifting – available to anyone, anywhere, over any period of time. The platform provides proprietary tools for companies to engage friends, family and like-minded enthusiasts with their brands in a secure, private and rich media environment. Clients include Parade, Publishing Group of America and ASPCA, among others. For more information, please visit

Adoption Shelters and Organizations Participating in Virtual Adoption Month
ARF (Animal Rescue Fund) of the Hamptons - -
Almost Home -
Baiting Hollow Farm -
Kaeli Kramer Foundation -
Project Sage Horse Rescue -
ReRun Thoroughbred Rescue -
Seraphim12 Foundation -
Suffolk County SPCA -
Southampton Animal Shelter -
SPCA of Westchester -
Stamford Animal Care and Control -
The Little Shelter of Huntington, LI -

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