PerfectMIND Helps Small Businesses to Shape their Social Face

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Recent studies show 61 percent of all small businesses now use social media to help identify and attract new customers. 75 percent have a company page on a social networking site, according to Social Media Today. CEO and founder of, Farid Dordar, says, “Business is changing in a big way and the successful companies are the ones that can adapt and innovate at an even faster pace.” provide tips and tools on how businesses can succeed in a social media dominated world.

Progressive software development company, PerfectMIND, is offering tips and tools to small businesses so they can revolutionize the use of social media.

CEO and founder of, Farid Dordar, says, "While most small businesses are trying to find ways to take advantage of social media marketing, not all are educated on how to achieve this goal. Having a Facebook page and the 'Like' plug-in on a site is not enough. Socializing with customers is much deeper than that."

"Running a social business requires a fundamental change in the way businesses think as well as rethinking the tools that they use everyday to run socially interactive customer databases. Interaction with customers and partners are key to a successful implementation of this new change," says Dordar.

PerfectMIND would like to offer a few tips on how to make the change to better meet customer needs as well as their own marketing objectives:

•Allow others to contribute to your business content and blog

Creating conversation, educating customers about the benefit of your products and services, and writing relevant content is not only time consuming but also requires expertise that you might not have. Allowing your best customers to contribute to your website content not only makes your site more interactive but also more interesting for the new visitors.

•Let customer show off their purchases on your website

It is a part of the human psyche to mimic the practices of others, purchasing included. The busier you seem to be the more interesting you become for others to check you out. Let’s not forget that your deals become more powerful to your new visitors when they see how others are also interested in your newly created deal.

•Get customers to interact with you as well as your other customers

Allowing customers to ask questions, give tips or simply post a personal message not only gets your customers to interact with your business more often, but also gives new visitors confidence in your company, easing trust issues and encouraging them to make more purchases.

•Let customers to sell your products and services for cash rewards

Imagine having everyone promote and sell your products for you, instead of just a few sales people. Giving your customers incentives to refer, promote, or even sell your products is the new social way to increase sales. Allowing customers to see their rewards online is also an important factor to successfully implementing a reward program in your business.

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About PerfectMIND
PerfectMIND was founded in 2000 by developing software for specialty verticals with a strong focus on having a solid understanding of small business methodologies while being an inventive social company. Now, after having worked with over 5000 clients world-wide, PerfectMIND is ready to progress our technology to a sector focused on horizontal markets. Our product team is consistently searching for new ways to improve our Business Solutions with the latest and greatest technology available.

Farid Dordar
CEO and founder of (making the fundamental change to run a social business)

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