Market Awareness and Mitch Jacobson Agree To Steering Committee Position

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Market Awareness announced today that Mitch Jacobson has joined the SCIP Austin Texas Chapter’s steering committee. SCIP (Strategic and Competitive Intelligence Professionals) brings together professionals in the vital and emerging field of Competitive Intelligence.

The Austin Chapter is dedicated to providing valuable learning and networking opportunities to local professionals from firms of all sizes, and Mr. Jacobson’s involvement will add tremendous value to the Austin business community. Mr. Jacobson brings to the local chapter over 30 years of experience in the competitive technology industry. Additionally, Mitch serves as a valuable asset to growing Austin’s economy with his successful endeavors in the local investment and incubator arenas.

“I am very excited to become more involved with the SCIP organization. Market Awareness has done some amazing groundwork in Austin to spread the word on SCIP and Competitive Intelligence, and it fits perfectly with my work to grow Austin’s business community,” said Jacobson. As Co-Director for the ATI (Austin Technology Incubator) Clean Energy Incubator at the University of Texas at Austin, Mitch and his team focus on community engagement to put companies on the map, that helps creates jobs and build relationships with all the right industry players, national organizations and key influencers.

“Mitch is an excellent addition to Austin SCIP’s advisory board, where he will make an immediate impact on our local Competitive Intelligence presence and the value we can provide our members,” said Glen Brynteson, CEO of Market Awareness and Austin SCIP Chapter Chair. “CI is such an important component for both new and established businesses. We continue to actively expand the organizations reach to professionals from both private and public companies, as well as the academic community.”

“In honor of Mitch joining our steering committee, our upcoming October event will be held at the UT incubator facility. We will have a special presentation from Mitch, and hear from a company that his team helped launch in a very competitive industry. Then, as promised, we will move to asocial networking format to allow the local professionals to further get to know each other,” Crystal Pieschel, Austin SCIP Chapter Coordinator, stated.

About Mitch Jacobson and ATI:
Prior to his work at UT Mitch was one of the founders of the Angel Investment Group, Eyes of Texas Partners, after serving as the Vice President of Sales & Operations for Tech Data Corporation. Before that Mitch was with Dell in a variety of executive positions, which included running one of Dell's largest sales divisions. Mitch has been the Co-Director for the Clean Energy Incubator at UT since 2009. ATI is a community catalyst, connecting, networking, introducing, fund raising, deal making, and information sharing. ATI's community engagement puts companies on the map faster than they could do on their own, building relationships with all the right industry players, national organizations and key influencers.

About SCIP:
SCIP membership consists of strategic and competitive intelligence professionals who provide skilled analysis on the competitive environment, which enhances business decision-making and organizational performance. With the pace of technological development and the growth of global trade, today's business environment changes more quickly than ever before, so executives require additional informed analysis to make strategic business decisions.

About Market Awareness:
Market Awareness enables firms to understand their ‘perceived’ strengths and weaknesses according to existing customers and lost prospects and properly position them against their competition to win, maintain and retain clients.


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Crystal Pieschel