@properties Hires a Dozen Lake Forest Real Estate Agents, Signs Office Lease

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Lake Forest real estate agents join fast-growing @properties as the firm inks a lease deal for another office on Chicago's North Shore

Chicago real estate firm @properties
We’re a strong independent, and that strikes a chord with a lot of established agents who are maybe a little tired of the corporate model.

Chicago-based @properties has landed a dozen Lake Forest real estate brokers from a rival company in a move that further bolsters the firm’s position and market share along the North Shore. Additionally, @properties announced that it recently signed a lease and is in the process of obtaining approvals to open a permanent office in downtown Lake Forest.

Joining @properties are Lake Forest real estate agents Mary Kay Brunner Dasse, Adele Bensinger Curtis, Elisabeth Geltz, Heidi Grumley, Jane Chana, Liz Gurza, Jane Corder, Julie Pawl, Joanna Koperski, Linda Schwartz, Donna Oesterreicher and Christine Ashmore, all formerly of Prudential Rubloff.

The 12 brokers average more than 15 years of residential real estate experience and have worked together for a number of years. Two additional Lake Forest real estate agents, Jamie Roth and Allison Murphy, have come over to @properties in recent months.

The hirings and the lease signing are the latest developments in @properties’ northward expansion. The company, which is the largest brokerage firm in downtown Chicago, entered the Evanston market in late 2009 and opened an office in Winnetka last September.
Since then, @properties has brought on more than 200 agents and overtaken a number of more established companies to become the second largest brokerage firm on the North Shore with market share of 11.9 percent, year to date, according to data from BrokerMetrics / MRED, LLC.

“Our expansion has been rapid but it has been in response to demand from both agents and clients. In that regard, it has been a very natural progression from Evanston to Winnetka and now up to Lake Forest. We don’t feel like the new kids on the block. It’s more like, ‘We’ve been expecting you,’” said Michael Golden, co-founder of @properties. “We’re a strong independent, and that strikes a chord with a lot of established agents who are maybe a little tired of the corporate model.”

“The North Shore market has been craving more distinctive branding, better advertising, more online promotion and a higher level of overall service and communication, and we’ve been able to provide that,” said Thaddeus Wong, @properties co-founder. “The status quo existed comfortably for a long time, but the bar needed to be raised and we’re raising it.”

Mary Kay Bruner Dasse, one of the Lake Forest brokers who joined @properties, said she and her colleagues are excited to be a part of a forward-thinking organization. “It’s an innovative, progressive and responsive company, and that’s what we need today in order to give our clients the best service,” said Brunner Dasse.

@properties said it hopes to open its Lake Forest real estate office this fall pending approval from the city of Lake Forest and the Illinois Department of Financial and Professional Regulation.

Previously, a number of @properties agents were serving the Lake Forest real estate market out of the firm’s Winnetka office.

“We’re looking forward to being an integral part of the Lake Forest business and civic community for many years to come,” said Wong.

About @properties
Established in 2000, @properties is a full-service real estate firm offering residential and commercial brokerage; property management; sales and marketing for new-construction and condominium conversion developments; and institutional services for distressed and REO property. The firm has more than 1,000 licensed brokers in seven city and North Shore locations: River North, Lincoln Park, Lakeview, Bucktown, Streeterville/Gold Coast, Evanston and Winnetka. For more information, visit http://www.atproperties.com.

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Peter Olesker
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