Albert Einstein Added to Old Guys Rule® Legends Series

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The Father of Relativity Joins Other Notables Including Muhammad Ali and John Wayne in the Legends Series That Celebrates Wisdom and Experience Proceeds from Sales Will Benefit Cutting-Edge Scientific and Medical Research

Einstein is the essential ‘Old Guy,’ who worked continuously and labored tirelessly for social justice until his death at age 76.

What do Muhammad Ali, John Wayne and Albert Einstein have in common? In their own individual and noble ways, they all continued to pursue their passions well beyond their youth, and all three are being celebrated through the Old Guys Rule Legends Series.

Today, Old Guys Rule, the international lifestyle brand that celebrates the passions of Old Guys everywhere, unveils the Albert Einstein™ Collection as part of its Legends series, which showcases the enduring and positive achievements of men who epitomize the very best in human pursuits. The collection features three, limited-edition shirts each emblazoned with iconic images and sayings of the indisputable genius, whose revolutionary discoveries and insights changed the way we understand our world. A renowned physicist and 1921 Nobel Prize recipient, Einstein was the pre-eminent scientist in a century dominated by science. His genius led to his groundbreaking, game-changing “Theory of Relativity,” which has since influenced the development of many commonly used devices, including the television, automatic door openers, lasers, remote controls and DVD players.

With the launch of his collection, Einstein becomes a full-fledged member of the Legends Series. Actor and philanthropist John Wayne was the first to be honored in 2008 with Muhammad Ali following in 2011.

In each case, Old Guys Rule donates a portion of the proceeds from the sale of the items in their collections to a charitable cause. To date, more than $150,000 has been raised for the John Wayne Cancer Foundation and the Muhammad Ali Center in Louisville, Ky. Old Guys Rule will donate proceeds from the Albert Einstein Collection to fund cutting edge scientific and medical research benefitting people around the world, and to ensure access to quality education for thousands of students here and abroad.

“We respectfully honor a man of substance and genius beyond compare with the Albert Einstein Collection,” said Don Craig, founder, Old Guys Rule International. “Einstein is the essential ‘Old Guy,’ who worked continuously and labored tirelessly for social justice until his death at age 76. We expect there are many men, of all ages, who will related and respond to this new collection.”

The shirts are available in several colors and sizes M-XL and can be purchased in retail stores across the country and at http://www.oldguysrule.com.    
For media inquiries or sample requests, please contact Erin Peacock, Peacock Public Relations, at (949) 464-1096 or peacockpr(at)cox(dot)net.

About Old Guys Rule
Although the Old Guys Rule brand has its roots in the surf industry, the company continues to evolve and broaden its appeal. What started as a beach-lifestyle brand, now encompasses apparel and accessories that celebrate the lifestyles and passions of Old Guys everywhere. Founded in 2003 and based in San Clemente, Calif., the current design spectrum of Old Guys Rule includes images highlighting pastimes such as basketball, fishing, hiking, boating, vintage cars, motorcycles, hunting, skiing, golfing, surfing, BBQ grilling, camping, among others. Old Guys Rule products can now be found online at http://www.oldguysrule.com or in more than 1,400 retail locations in the U.S., England, the United Kingdom, Canada, Australia, and Scandinavia. For more information, visit http://www.oldguysrule.net.

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Erin Peacock
peacockpr@cox.net
949-464-1096
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