Virtual Currency Increases Demand for Free Mobile Services on Facebook

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Blvd Media Group and Embee Mobile partner to use virtual currency to monetize free mobile services

Embee Mobile is an incredible step forward in virtual currency monetization...

Blvd Media Group announced a deal with Embee Mobile to launch the popular virtual currency monetization platform, the rewardTool®, on EmbeePay in Facebook.

The rewardTool® enables users to earn virtual credits, called Embee Points, by completing highly targeted advertiser offers. Embee Points are used to redeem for mobile airtime and other value-added services such as music, games, Internet access and more. Additionally, the user can redeem points for gift cards from leading online retailers such as Amazon, Fandango, and Groupon.

Embee Mobile is one of the fastest growing providers of free mobile airtime and premium digital mobile content. The company has over 1 million Facebook App installs and supports over 300 mobile operators in 90 countries. Facebook enables Embee to connect more easily with users and provides the platform on which users earn and spend Embee Points.

“The growth of users adopting Embee Mobile as their mobile rewards platform has been tremendous. Blvd Media has worked closely with us to supply a robust ad inventory from leading advertisers for our users to engage with,” said Russell Tillitt, CEO of Embee Mobile.

The international demand and consumption of premium mobile content and services are at an all-time high. Embee Mobile has created a business model that shifts the costs of these services from the user to the advertiser.

“Embee Mobile is an incredible step forward in virtual currency monetization internationally. It creates new opportunities for advertisers looking to reach a diverse base of over 300,000 monthly active users,” said Carter Matzinger, President of Blvd Media Group. “Embee has created an exciting and useful Facebook App that continues to grow in popularity.”

This partnership strengthens Embee’s reach in emerging markets - India, Brazil, and Russia. Blvd Media continues to expand its base of advertisers and offers globally to meet the needs of its most demanding and growing customer such as Embee Mobile.

About Blvd Media Group
Blvd Media Group is an online advertising network that develops enterprise technologies to promote incentive-based advertisements across niche verticals. The company develops relationships with direct advertisers and advertising aggregators to create a network of offers available to publisher websites.

Blvd Media Group has developed a suite of FreePlay® Software as a Service (“SaaS”) applications that make it possible to monetize premium content and virtual currency in ways that are customizable, scalable, and automated across any virtual economy or premium content website.

About Embee Mobile
Embee Mobile, a privately-held company, is a leading eCommerce provider for mobile airtime, and digital content through social media. EmbeePay on Facebook helps people to earn and redeem Embee Points that can be used for voice minutes, text and picture messages, data, mobile content like music, ringtones and games, and gift cards from leading online retailers like Amazon and Groupon. Embee Mobile currently supports 300 mobile operators in 90 countries.


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Carter Matzinger
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