iloveRobots Unleashes Mechatars, Brings "Blended Reality" to Kids

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Poised to become one of the most sought after gifts this season, Mechatars™ are available now at major retailers nationwide and at http://www.iloveRobots.com. Connecting the physical and online worlds through the company’s cloud-based platform, the Mechatars line introduces a unique and interactive play experience called Blended Reality. For more information about the Mechatars Reviewers Program and possible partnership giveaways, please contact us at dwang(at)apcoworldwide(dot)com

Combining the best of robotics, online gaming and remote controlled (RC) toys, iloveRobots launches Mechatars™, their newest toy line designed for kids ages six and up. Connecting the physical and online worlds through the company’s cloud-based platform, the Mechatars line introduces a unique and interactive play experience called Blended Reality. With even the youngest consumers demanding more high-tech sophistication in their toys, Mechatars are poised to become one of the most sought after gifts of the holiday season.

“Our use of robotic technologies to create evolving, connected products extends the play value beyond anything previously seen at this price point” said Martin Hitch, CEO, Bossa Nova Robotics, parent company of iloveRobots. “Kids love our robots because they reflect their mixed-media lifestyle, and parents love the value of our affordable price points, as well as the extended play experience that encourages kids to play in both the physical and online world.”

Blended Reality
Mechatars leverage innovative technologies to create a truly seamless online-offline experience. This cross-dimensional play allows kids to participate in epic battles from their living room, or from a computer. In the backstory, Mechaverse™ is under attack from a dangerous enemy known as The Swarm, and the Mechatars are fighting for their freedom and to bring peace back to their world. Kids have the critical responsibility of training their Mechatars for this fight. The more a child plays with and trains their robot – both on and offline – the more weapons, skills and abilities their Mechatar earns.

This fall, three Mechatar Tribes are landing in stores: Alpha, Wrexx and Kodar – each with its own personality and strengths in battle. Mechatars are available now at major retailers nationwide and at http://www.iloveRobots.com (MSRP $39.99). Kids can visit and begin leveling up their virtual Mechatar for free at http://www.mechatars.com.

One Toy, Two Worlds of Fun
Straight out-of-box, Mechatars offer a unique RC experience. The included remote control will send the Mechatar speeding around the room. When other Mechatars are present, the robots will sense each other and launch into epic battles. When no other Mechatars are nearby, kids can guide the Mechatar on reconnaissance missions to earn additional points and skills.

Online, kids can visit http://www.mechatars.com to enter the Mechaverse a virtual world where kids battle for domination with other players that features incredible graphics, vibrant community features and ever evolving content to keep users coming back for more.

Media Review Units and Giveaways
For more information about the Mechatars Reviewers Program and possible partnership giveaways, please contact us at dwang@apcoworldwide.com. Mechatars launch nationwide this fall at Target, Radio Shack, Amazon.com, Toys R’Us and http://www.iloveRobots.com (MSRP: $39.99). For more information, please visit http://www.iloveRobots.com or http://www.facebook.com/Mechatars.

About iloveRobots
iloveRobots is a consumer robotics company known for their dynamic and interactive toys. The company’s products leverage some of the most innovative technologies to create engaging and long-lasting play experiences for today’s tech-savvy kids. Based in Pittsburgh, PA, iloveRobots is a spin-off of the Carnegie Mellon University's Robotics Institute. For more information about iloveRobots and its products, please visit http://www.iloveRobots.com.

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Daphne Wang

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