Bluff Manufacturing Celebrates One Year Anniversary of BLS Acquisition

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Expanded product line includes mezzanines, stairways, cantilever rack and conveyor crossovers

Bluff Manufacturing, Inc. has never been afraid of a challenge. Since 1968, the company has expanded and evolved to become a leading provider of steel and aluminum boards and plates, portable yard ramps, and warehouse safety equipment to companies throughout the U.S, Mexico, Canada, Caribbean and South America. Despite the bleak economy in 2010, Bluff Manufacturing continued its tradition of providing innovative solutions to the material handling storage industry by purchasing B&L Structures in Dallas, http://www.bluffmanufacturing.com/b_and_l_products.htm. As a result, production of B&L Structures’ products, previously outsourced, were moved to Bluff’s Fort Worth headquarters and marketing began through its national network of distributors.

One year later, an expanded BLS product line -- which includes mezzanine structures, stairways, free standing conveyor support and crossover structures, caged and ships ladders, and cantilever rack, http://www.bluffmanufacturing.com/mezzanines.htm -- has been fully integrated into Bluff Manufacturing. During the summer of 2010, intensive training and development took place throughout the company, including sales, engineering and production. Extensive educational sessions were held with sales and marketing personnel in order to transfer and assimilate product knowledge and to align the product line with existing products for a seamless expansion. In addition, one of the company's long term IS reps, Cindy Holybee, was appointed as a dedicated BLS product line account representative to work with its channel partners to create design solutions and manage orders.

According to Andrea Curreri, Vice President of Marketing and Sales for Bluff Manufacturing, many operational changes were made to accommodate production of the BLS product line.

"In order to build the BLS products in our Ft. Worth plant, the engineering department reworked the layout of the production floor. Accommodations were made for new specialized production and manufacturing equipment," explains Curreri. "Additionally, supplemental design software was acquired which allowed the engineers to quickly begin mezzanine design development. Because of expanded production requirements, plant operations were expanded to two shifts."

In 2011, Bluff’s BLS product line took on a life of its own with the production and installation of mezzanines; stairways, ladders, landings and conveyor crossovers; as well as cantilever racks. One of the first installations took place in an existing parts distribution center of a national telecommunications company, requiring integration of catwalks and conveyor crossovers into an actively functioning conveyor system.

"Because of Bluff’s ability to provide operational solutions to material handling challenges, we were soon busy retrofitting, expanding and modifying many existing operations while integrating BLS product line applications," Curreri adds.

With vigorous research and development, the marketing and sales department campaigned for product education, needs assessment and safety education in the local marketplace. These efforts soon expanded to a national level and successfully resulted in identification of unique opportunities in a wide variety of expanded markets, including the recycling industry. Some of the company's recent applications in this venue have included work platforms and caged ladders for baler systems, as well as the incorporation of a mezzanine for enhanced productivity in the sort function of a regional recycling company.

“We made the decision to acquire B&L Structures because it adheres to our philosophy of innovative design, quality craftsmanship and providing value to the customer,” states Curreri. "With another success under our belt, we are already looking for the next opportunity."

For additional information about Bluff Manufacturing's BLS product line, call Cindy Holybee at 800-433-2212 or go to http://www.bluffmanufacturing.com.

About Bluff Manufacturing

For more than 40 years, Bluff Manufacturing has been recognized as an innovative leader in the fabrication and design of high quality dock, warehouse, and safety equipment. Bluff Manufacturing, whose customers include Frito Lay, Lumber Liquidators and ABF, is the only company to test its boards and plates to meet the American National Standards Institute’s (ANSI) MH30.2 standard, ensuring the highest quality products and providing customers with the greatest possible value. Based in Fort Worth, Texas, Bluff Manufacturing serves the entire U.S. through a national distributor network, and the company’s 11 distribution warehouses ensure quick delivery of the standard items in the company’s product line including yard ramps, dock boards, dock levelers, and safety barrier product Crash Guard.

Bluff Manufacturing acquired B&L Structures in June 2010, expanding its portfolio to include mezzanine structures, stairways, free standing conveyor support and crossover structures, caged and ships ladders, and cantilever rack, http://www.bluffmanufacturing.com/mezzanines.htm.

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Andrea Curreri

Cindy Holybee
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