Vertic creates top 10 medical App for Ambu

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Digital agency’s online training solution now used on iOS and Android platforms

New York, NY: Ambu Medical Company, a manufacturer and vendor of hospital equipment and ambulance services throughout the world, has launched a range of digital marketing activities across platforms and markets.

Traditionally recognized as one of the fiercest and most competitive therapeutic areas in medical devices, Ambu’s airway management offering vies for market position with some of the largest medical companies in the world. Ambu identified digital media at an early stage however as being an effective and targeted way to support marketing and sales efforts of their new product Ambu aScope.

Ambu assigned Vertic to identify their target audience’s digital behavior, their learning needs and thus implement digital activities to attract, engage and retain the anesthesiologist attention. Vertic’s solution, http://www.airwayelearning.com, has not only become an online content repository of relevant learning information but is also available through iPad, iPhone and Android to offer anesthesiologists worldwide e-learning from leading Key Opinion Leaders.

Mikkel Arnoldi Pedersen, Business Development Director of Vertic, says about the work, "It is a pleasure to work with clients that are truly ambitious and curious in the area of digital, and are not afraid to exploit the opportunities that different platforms offer.”

During the four weeks since launch its download numbers have led to a top 10-ranking in the list of the world's most downloaded medical apps. Furthermore, through the collective distribution of the site and the app, Ambu has already reached their goal of registered visitors to e-learning portal for the year.

Lars Christian Lund, Vice President Corporate Marketing at Ambu, add, "Our new digital solution has enhanced the value we can bring to our customers. It means we can now offer our target customers in anesthesia an integrated solution, where they can receive information about our product, our service and our training content. The more training our customers receive on the use of our products, the better their overall experience, which no doubt creates greater customer satisfaction and increased sales. We are already far ahead of the business case that we initially made when beginning the project.

We are now reaching out geographically and demographically to countries and customer groups that we previously did not reach through our existing sales and marketing channels. Its success is partly due to the close cooperation with Vertic and strong skills in digital healthcare marketing that they possess.”

About Ambu A/S
Ambu develops, produces and markets diagnostic and life-supporting devices for hospitals and rescue services

More than 50 years ago, we developed the world’s first self-inflatable resuscitation bag. Today we continue to develop products that help doctors, paramedics and nurses save lives and improve patient care.

About Vertic
Vertic is a global independent digital ad agency. Our award-winning solutions are based on our ability to blend the core competencies of strategy, story-telling, creativity, interaction-design, and in-depth understanding of content creation, in the pursuit of tangible business results. Our customers within the healthcare industry include GSK, Medtronic, Novo Nordisk, Sanofi Aventis, Lundbeck, Coloplast, Radiometer, Ferrosan, Nycomed, and LEO Pharma.

Vertic’s mission is to help industry leaders apply interactive solutions to build their brands and create great customer experiences across the entire digital channel.

Founded in 2002, we are represented in Copenhagen, New York and Singapore. Our passion is creating 360 multi-channel solutions that generate demand for our client’s brand.

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Mikkel Arnoldi Pedersen

Karsten Dyresberg
Ambu A/S
+45 2080 8366
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