New Real Estate Book Replaces Selfish Selling with Social Savviness

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Recent real estate woes do not mean selling real estate isn’t still a great career. Join veteran real estate guru Ken Brand as he shares what works and what doesn’t, including socially savvy selling, in his new book “Less Blah Blah More Ah Ha.”

Ken Brand - Author, Mentor, Speaker, Real Estate Sociologist

Ken Brand - Author, Mentor, Speaker, Real Estate Sociologist

Selling real estate isn’t about the agent but the customer.

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Putting aside “in your face” selling techniques and superseding fears, real estate veteran Ken Brand offers three stages for “Socially Savvy Success” that actually work in his new book “Less Blah Blah More Ah Ha: How Social Savvy Real Estate Agents Become Trusted, Preferred, Referred—and Rewarded” (ISBN 9780615462424, CreateSpace, 2011).

Selling real estate isn’t about the agent but the customer. Old school selfish-selling styles, including chasing after strangers, spamming, and badgering friends, only give real estate agents a bad name. Ken Brand turns that situation around for agents who want to be successful, self-respecting, and deliver satisfaction to their customers in his new book “Less Blah Blah More Ah Ha: How Social Savvy Real Estate Agents Become Trusted, Preferred, Referred—and Rewarded.”

Ken’s personal and entertaining style presents pages filled with industry-specific wisdom as he breaks down real estate sales into the three stages of Social Savvy Success:

1. Fundamental Laws of Human Behavior, so agents will learn how to become “more visible, choosable, and referable.”

2. Stepping Out of Your Own Way, by learning how to get over self-imposed emotional and mental obstacles, and

3. Putting It All Together, which provides 40 different actions and activities to help real estate agents succeed. From learning the Golden Rule 2.0 to learning how to use social media to your benefit, “Less Blah Blah More Ah Ha” delivers exactly what its title promises.

With thirty-three years of experience in the real estate business, Ken Brand has seen it all, from real estate bubbles bursting to worthy wins. He has been a top performing real estate agent, a new home salesperson, a marketing director, a brokerage company owner, a sales manager, and a writer, blogger, and speaker on real estate. Now he’s compiled his decades’ worth of wisdom and experience into a book that cuts to the chase about what real estate agents need to know in order to sell real estate successfully.

Readers, real estate agents, salespeople, and home buyers nationwide are praising “Less Blah Blah More Ah Ha.” Former real estate agent, Irene Watson of Reader Views states, “Like a well-written novel, the cliff hangers at the end of each chapter don’t allow you to put the book down….a must-have for all real estate agents, especially those starting out in the highly competitive industry.” Michele and Greg Flory of Prudential Gary Greene, Realtors in The Woodlands, Texas, state: “For new agents, this should be the first book for your real estate library!...Ken’s in-depth discussion of social media marketing provides the tools to level the playing field and take our business to the next level.” And Mike Bowler Sr. of Coldwell Banker Hubbell Briarwood in Lansing, Michigan proclaims, “Ken Brand is a trip that every real estate agent should get to know….I have followed Ken online for four years now and am just amazed with his passion and knowledge for our industry. You’ll have this book all marked up with a highlighter and be on information overload by the time you finish it.”

About the Author
As a leader, mentor, speaker, parent, amateur athlete, real estate sociologist, husband, and Transmedia anthropologist, Ken Brand has been involved in more than 16,700 real estate transactions since 1978 in San Diego, Austin, Aspen, and The Woodlands, Texas. He is the Sales Manager of Prudential Gary Greene, Realtors’ multi-award winning Research Forest Office in The Woodlands, Texas. Ken also presents at social media events, is a guest contributor for one of the nation’s most read online real estate magazines, AgentGenius.com, and teaches sales and business development classes for Prudential Gary Greene, Realtors (Houston, Texas) and The Wizard Academy (Austin, Texas).

“Less Blah Blah More Ah Ha: How Social Savvy Real Estate Agents Become Trusted, Preferred, Referred—and Rewarded” (ISBN 9780615462424, CreateSpace, 2011) can be purchased through local and online bookstores. For more information, visit http://www.BrandCandid.com. Publicity contact: http://www.ReaderViews.com. Review copies available upon request.

Listen to Live Interview with Ken Brand: http://www.insidescooplive.com/author-pages/Brand-Ken_Less_Blah_Blah_More_Ah-Ha.html
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