NEW YORK CITY (PRWEB) September 10, 2011
Brooklyn native and former star baseball pitcher John Franco has reached a long-term agreement with Municipal Credit Union to continue as its official spokesperson. Franco, the first spokesperson in the credit union’s 95-year history, became MCU’s spokesperson in January of this year and has had a positive impact on MCU’s growth and helped boost its visibility and brand recognition. Franco will continue to be featured in MCU’s advertising campaign on television and in other media, as well as continue to make public appearances on behalf of MCU.
“We are thrilled to have John Franco continue to be our official spokesperson,” said MCU President/CEO Kam Wong. “Our members appreciate the fact that because of John’s background, growing up in Brooklyn as the son of a city employee and MCU member, he is a real New Yorker, just like they are. John’s success as a professional athlete is a direct result of his character, hard work, and dedication, which our members truly admire. It is an honor for us to have John Franco share his talents and his story with our membership, and hope our members continue to embrace John as part of the MCU family.”
MCU Vice President of Marketing Steve Kibitel echoed Wong’s thoughts on the success of the partnership, specifically noting the initial campaign with Franco as spokesperson resulted in increased brand awareness. “Recently our members have continually remarked about how proud they are to see MCU and John Franco everywhere they go. This positive feedback from our membership is a testament to both John’s popularity amongst New Yorkers and to the quality of the campaign that we have put together as a whole.”
Franco, a major league pitcher for 22 seasons, was recently recognized by Mayor Bloomberg as the “Son of New York City Baseball.” The former New York Met, who was drafted out of St. John’s University and is a graduate of Lafayette High School in Brooklyn, knows that his unique New York story is a story that will continue to resonate with both MCU members and New Yorkers as a whole. “I have always attributed my success to the values instilled in me by my family, and this story is shared with so many New Yorkers who have found success in many endeavors. I am honored that MCU recognizes that the values that helped me achieve on the baseball diamond are the same values they live by when helping their members achieve their financial goals.”
New campaigns featuring Franco, created by Vanguard Direct in New York City, are planned to be released in 2012.
Municipal Credit Union (MCU) is the oldest credit union in New York State and one of the oldest and largest in the country. Established in 1916 and headquartered in New York City, today MCU has assets of over $1.6 billion and offers a full range of financial services to over 320,000 members. With branches in New York City, Westchester and Long Island, members also have access to the credit union’s large and growing ATM network. Eligibility to open accounts at MCU is available to New York City and Yonkers municipal employees; state and federal employees who work in the five boroughs; health care professionals who work in New York State; members of select industry groups; employees of private colleges in New York City and private and public colleges in Nassau, Suffolk, and Westchester; certain family members, and qualifying retirees. MCU is an equal opportunity lender and deposits are federally insured to at least $250,000 by the National Credit Union Administration (NCUA), a U.S. government agency. For more information about Municipal Credit Union, visit http://www.nymcu.org.