American Lighting Partners with Performark to Implement Aggressive Marketing Campaign

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Performark and American Lighting have previous experience working effectively together to build strong direct marketing programs

“Performark understands how to connect with customers in a meaningful way. . . and Performark can move quickly while ensuring our contact database is up-to-date," said American Lighting's Richard Lyford.

Performark, a leading provider of sales growth marketing solutions, today announced it has partnered with American Lighting, an innovative manufacturer and distributor of lighting technologies for residential, commercial and specialty markets, to develop and implement an aggressive outbound marketing program. The marketing campaign is aimed at raising awareness among past customers of American Lighting’s latest offerings of highly efficient, easy to install lighting products for both commercial and residential use.

“We are continually adding new products that provide our customers with a full range of lighting and price point options. Launching an aggressive marketing program will educate past customers about American Lighting’s recent innovations,” said Richard Lyford, director of sales, American Lighting.

“Performark understands how to connect with customers in a meaningful way that takes their needs and buying processes into account. We also know from past experience that Performark can move quickly while ensuring our contact database is up-to-date. Data integrity means less waste and more opportunities to help customers and generate sales,” Lyford said.

Founded in 1989, American Lighting, Inc. manufactures a wide range of lighting solutions for residential, commercial and specialty lighting needs. With distributors across the country American Lighting is a full-scale lighting solutions provider that offers a broad line of traditional and innovative LED and other high quality lighting products.

Performark ( assists companies with sales growth programs through database creation, automation, and sales lead development and management. With a strong emphasis on sales growth, Performark utilizes an innovative measurement process called Progression Metrics ™ that aligns closely with the needs and requirements of buyers. Clients include American Lighting, Canon, Citrix and Xilinx.


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