Votigo Announces Beta For Social Media Promotions Platform

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Self-service access to the Votigo Platform, launched in an invitiation-only beta, gives all brand marketers access to industry leader’s powerful technology.

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We have been incredibly focused on powering cross-platform campaigns and providing API tools for Fortune 1000 clients since our inception, but clearly the market has a need for a powerful yet simple self-service option backed by our level of expertise.

Votigo, the market leader in social media promotions technology, announced today the launch of an invitation-only beta for self-service access to the Votigo Platform. The Platform allows brands and organizations of all sizes to create promotions such as sweepstakes and photo or video contests for Facebook within a simple and cost-effective interface. Votigo will debut the Platform beta at two important events the week of Sept. 12th: DEMO Showcase in San Francisco and Boulder Beta in Boulder, Colorado.

While Votigo has primarily served major domestic and international brands since its founding in 2006, the company’s latest offering coincides with explosive social media investment by small and growing businesses, with OPENForum reporting that 44% of small businesses are now using social media to attract new customers. As brands pile up followers on Facebook, Twitter and other thriving social media networks, they increasingly run promotions to increase likes, acquire engaging content, and reach more potential customers on these platforms.

For the first time, the Votigo Platform offers an option that accommodates the budget and self-service orientation of emerging socially-savvy brands. The Platform also enables Votigo’s established social media brand marketing partners to supplement their major promotional campaigns with ongoing lightweight, lower cost promotions.

“This is a purely demand-driven move for us,” says Votigo co-CEO and Founder Jim Risner. “We have been incredibly focused on powering cross-platform campaigns and providing API tools for Fortune 1000 clients since our inception, but clearly the market has a need for a powerful yet simple self-service option backed by our level of expertise. Our premium, full-service solutions will continue to influence the features and functionality that we add to the self-service platform.”

The Votigo Platform launches in beta with three of the most popular, in-demand promotions applications: photo contests, video contests and sweepstakes on Facebook. Users can create an account, log-in, and in five simple steps, configure and launch a user-generated contest or audience-capturing sweepstakes to their Facebook brand page. Aside from the Platform’s security and power, and the expertise of a company that achieved Facebook Preferred Developer Consultant status in early 2010, other distinctive features include a streamlined interface, Like-Gating option, and private registration database. As with all Votigo promotions apps, brand users keep the private registration data of all promotions participants, who are never retargeted for other clients’ campaigns.

Votigo will continue to develop new offerings through the platform ahead of an official launch date later this year, including tools for brands to quickly publish dedicated microsites, mobile extensions, Twitter promotions and more. The company promises that brand marketers can expect the same reliable integration across social media platforms that the company’s current clients expect from its full-service platform.

“We have been running social media promotions since before Facebook was an open environment for brands,” says Risner. “Our clients expect our solutions to tie together a consistent brand message regardless of the social channels they choose to run their promotions. The Votigo Platform provides brands another opportunity to tap into our vast social media promotions expertise.”

Brand marketers and press members interested in trying the beta can request an invitation at http://www.votigo.com/blog/beta

About Votigo
Votigo is the leading social media marketing & promotions technology company helping businesses to attract, engage, and retain customers on the Web, Facebook, Twitter, and Mobile. Founded in 2006, Votigo is a fast-growing, privately held company with offices in the San Francisco Bay Area; Boulder, Colorado; and Hyderabad, India. The Votigo platform helps businesses better engage their customers, build brand awareness, and increase revenue through the use of user-generated photo and video contests, interactive sweepstakes, and online promotions. Votigo is a Facebook Preferred Developer Consultant and provides full service social media solutions to Fortune 500 companies, advertising agencies, PR firms, publishers, media companies and brands. For more information, please visit http://www.votigo.com.

Contact:
Jeff Rozic
Director of Marketing
720.596.4479
jrozic(at)votigo(dot)com

Follow @Votigo on Twitter

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