DCH Auto Group Offers Customers a Free Right Road Kids Super Pack -- Special for Back-to-School

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Children will receive a fun and valuable school/creative supplies pack when their parents shop at DCH Toyota of Simi Valley, DCH Toyota of Oxnard, DCH Honda of Oxnard, or DCH Lexus of Oxnard; the customized pack was created by the popular nonprofit Right Road Kids! and includes its DR. TOY award-winning DVD.

Right Road Kids!™ and four of DCH Auto Group’s dealerships in Ventura County -- DCH Toyota of Simi Valley, DCH Toyota of Oxnard, DCH Honda of Oxnard and DCH Lexus of Oxnard -- have announced a new partnership program to support families with free customized Right Road Kids’ Super Packs when they visit the auto dealers’ showrooms this Fall.

The durable drawstring sports packs are loaded with Right Road character-enriching products including the award-winning, upbeat Right Road For Kids!™ “You Are Special!” DVD (which mirrors RRK’s award-winning classroom programs and features the nonprofit’s popular founder, Paula Phillips), the DVD’s companion activity/workbook, a children’s chapter book by Phillips about talents, a Right Road talent journal, wristband, bookmark, pencils, collector stickers, and other cool school supplies. The materials guide and encourage children to spend time identifying, exploring, writing about, and expressing their talents, positive traits, and dreams that will keep them on the “Right Road” in school and in life. The DVD recently won Dr. Toy’s prestigious Awards for “Best 100 Children’s Products 2011” and “10 Best Children’s Audio/Video Products 2011.” (http://www.drtoy.com)

“DCH Toyota of Simi Valley and Right Road Kids are putting smiles on the faces of our future leaders through the distribution of Right Road Kids Packs,” said Nick Dunlea, General Manager, DCH Toyota of Simi Valley, adding “RRK’s ongoing dedication to enriching the lives of our children is inspirational; Toyota of Simi Valley is proud to offer our continued support.”

Each of the four auto dealers will gift the packages to children ages 5-12 to enjoy while at the dealership, and to take home, expressly encouraging families to explore the positive, self-esteem building content together. While Right Road Kids!™ and founder of the nonprofit, Paula Phillips, often work through schools, DCH Auto Group ’s ongoing volunteer support inspired her to offer the dealerships a customized package for their customers with children or grandchildren.

“DCH Toyota of Oxnard is proud to be able to help Right Road Kids make a difference in the lives of children in our community,” said Steve Chapman, General Manager of DCH Toyota of Oxnard. “We look forward to continuing that support through the distribution of Right Road Kids Packs. We know the kids will love them and learn from them as well.”

This new program represents another big step in the ongoing efforts of both organizations in partnership, to improve the lives of children in their communities. DCH Auto Group team members also regularly volunteer to support the nonprofit work of Right Road Kids! at schools in the Ventura County region. The auto group is also sponsoring the Right Road Kids! Joy Awards and Forum at the Ronald Reagan Presidential Library on September 24, 2011, which honors the work of outstanding educators and seeks to find creative solutions to today’s youth and education challenges.

Phillips hopes to see the program expand to other DCH dealerships in the near future as well, saying, “Partnership between schools, nonprofits, parents, and communities is a key to addressing today’s youth and education challenges in real, lasting ways – and we could not ask for more than all that DCH Auto Group does to support our work to help kids find and travel their Right Roads,” shared Phillips. “How wonderful is it that families can visit one of these DCH dealerships and receive a whole pack of fun, uplifting Right Road products for their kids!”

The promotion is set to begin in September and will continue through the fall, while supplies last. The partnership also includes plans for special events (such as Right Road Family Movie Nights) at the participating dealerships, to be announced to their customers via newsletters, e-mail blasts, and in-store posters.

Phillips and Right Road Kids! have been providing esteem, character, and enrichment programs to countless schools for nearly two decades. At the urging of teachers and parents everywhere, and with the help and support of creative and production professionals from several states, Phillips established Right Road Productions and recently began to offer the new line of positive and inspirational take-home products for kids via a new website. Additionally, the site offers a full range of “character-building” incentive items (postcards, stickers, award certificates) that educators can use in their schools.

The organization can be found on Facebook as Right Road Kids, and followed on Twitter as @RightRoadKids. For more information about the promotion or Right Road Kids!, please contact Beth Hilton, communications director, at 310-560-8390, or beth(at)rightroadkids.org.


About Right Road Kids!
Ventura County-based Paula Phillips and Right Road Kids!™ (formerly known as The Dream Fund Outreach) have been working directly with kids in schools, classrooms, and youth organizations throughout Ventura County and around the country for over nineteen years. Through a plethora of award-winning creative programs, the non-profit organization has inspired the self-esteem, character, confidence, and talents of tens of thousands of children and has been instrumental in helping them find and travel their right roads in school and in life. The Right Road For Kids!™ DVD recently won Dr. Toy’s prestigious “Best 100 Children’s Products 2011” and “10 Best Children’s Audio/Video Products 2011” Awards. Visit http://www.rightroadkids.org for a complete history of the organization and its dynamic founder, Paula Phillips.

About DCH
Headquartered in South Amboy, NJ, DCH Auto Group comprises 27 auto dealerships in New Jersey, New York, Connecticut and Southern California from Oxnard to San Diego, featuring a full line of new and pre-owned vehicles. The company is highly invested in principles for success that value customers and employees. DCH Auto Group is committed to giving back to the communities in which its dealerships operate and employees and customers live. The company is dedicated to its Teen Safe Driving program, and is a sponsor of Students Against Destructive Decisions (SADD). For more information, please visit http://www.DCHAuto.com.

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Beth Hilton
The B Company
(310) 560-8390
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