MiniWardrobe.com Launch Autumn and Winter Designer Kids Clothes

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With the summer months fading across Europe, MiniWardrobe.com has already launched most of the new kids’ clothes from leading designer brands. The range includes the latest designs from Ralph Lauren, Diesel Kids and Salty Dog.

Seasonal lines are the determining factor in the success of a major high street fashion label. The fashion industry never stops moving; as soon as a season is finished, they will not only be releasing a new seasonal range, but already be preparing for the season beyond. A successful season is often made or broken on the timeliness of release as much as the styling itself.

The Ralph Lauren kids range maintains a core of products, the best sellers, all year round. Certain kids clothing items are bought specifically for holidays or summer wear, but there is a completely separate market for the changing seasons, dictating the style, size and warmth level that the clothes offer.

One UK retailer, MiniWardrobe (http://www.miniwardrobe.com), has been busy uploading a series of Autumn through Winter lines, freshly released from leading designers of kids clothes. The sheer number of different labels for kids clothes means that keeping a well maintained website is crucial to getting ahead of the game. At least twice a year the majority of brands will launch new garments to represent the change in weather, and this varies geographically.

Owner and co-founder Caroline Kendal says timing is essential in the fashion industry: “You maybe wouldn’t thin it, but many fashion conscious parents prepare for new seasons and buy designer clothes at the very first opportunity. If you are an organised parent, you may well already have the latest Autumnal clothing range lined up in your kids’ wardrobe before October”.

She went on to add: “Because of our close relationship with the top European and World Wide design houses, we get information, pricing and quality pictures from the moment the designs are finalised. This gives us the chance to be first to offer some of the most exciting children’s designer clothes on the market”.

MiniWardrobe.com is London based online only retailer of selected organic, eco and designer kids clothes. They offer designer boys outfits, girl’s dresses and skirts (http://www.miniwardrobe.com/dresses-skirts.html), and seasonal clothing such as swimwear and winter jackets.

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John Lauren

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