Converseon Acquires Social Commerce Marketing and Analytics Platform, Social Graphiti

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Converseon Acquires Social Commerce Marketing and Analytics Platform, Social Graphiti -- Names Vidar Brekke, Social Graphiti founder, as Chief Product Officer

“Advanced social intelligence technology has profound usage beyond simply social media monitoring that is only now beginning to be tapped,” said Rob Key, CEO of Converseon.

Converseon, the leading full service social media agency, today announced the acquisition of Social Graphiti, a social commerce analytics and marketing technology platform, to help extend its social listening and intelligence technologies into social commerce. As part of the acquisition, Vidar Brekke, founder of Social Graphiti, has joined Converseon as Chief Product Officer.

Social Graphiti will be integrated with Converseon’s industry-leading social intelligence and analytics platform, Conversation Miner™, to help marry the power of industry leading social intelligence with social commerce applications.

"Advanced social intelligence technology has profound usage beyond simply social media monitoring that is only now beginning to be tapped,” said Rob Key, CEO of Converseon. “Our Conversation Mining technology provides a powerful platform for the development of not just social commerce applications, but also applications for R&D, social business management, and more. This acquisition accelerates our strategy of offering our clients an innovative portfolio of ‘socially intelligent’ enterprise applications that help brands truly harness the power of social media across multiple uses.” Social Graphiti enables the targeting and retargeting of consumers based on explicit “likes” and expressions of sentiment regarding products and topics of interest.

“Integrating social intelligence with the Social Graphiti platform will help brands transition from monitoring social conversations to drive social transactions,” Key added. “Vidar brings that rare combination of technical and business knowledge to help us design and deploy the next generation of social applications built on top of our social intelligence technologies.”

Prior to joining Converseon, and his role at Social Graphiti, Vidar spent much of his career developing and executing digital marketing programs for FORTUNE 500 companies like Coca-Cola, Clinique, AT&T, Verizon and JPMorgan, including developing a range of innovative social applications, such as “Open Audience Manager,” finalist in DIGIDAY’s 2010 “Best Social Media Platform Innovation” category.

About Conversation Miner™
Combining the best of automated and human analysis, Converseon’s Conversation Miner™ suite of social listening solutions is utilized by a wide range of leading brands to help map, monitor and understand the vast social media conversation. These listening solutions are designed to be customized to meet specific enterprise environments to provide a central, robust and highly configurable “listening platform” across multiple languages, regions and organizational use cases to help create “listening organizations.”

Converseon was recognized as a “leader” in a recent independent report by Forrester Research: "The Forrester Wave™: Listening Platforms, Q3 2010" (July 2010).

About Converseon
Founded in 2001, Converseon is a leading independent full service social media agency that helps brands harness the power of social media to meet business objectives. Among its many recognitions is the SAMMY Award for Best Social Media Agency. Headquartered in New York, Converseon’s team extends to Detroit, San Francisco, Switzerland, Copenhagen and Australia. For additional information please contact Converseon at info(at)converseon(dot)com or learn more about Converseon at http://www.converseon.com, http://www.twitter.com/converseon or blog.converseon.com.

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Marlene Pendergast
Converseon
(917) 546-8246
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