APT's solution better equips us to bring winning ideas to our franchisees and successfully maximize visits, profits, and guest satisfaction.
Washington, D.C. (PRWEB) September 13, 2011
Applied Predictive Technologies (APT), announced today that Denny’s Corporation, one of the country’s largest full-service family restaurant chains, has signed an agreement to license APT's Test & Learn Management System. Denny’s will use APT’s solution to test strategic and tactical initiatives across its 1,670 franchised, licensed, and company-owned restaurants.
With this agreement, Denny’s Corporation joins eight of the top twenty-five restaurant concepts – including Panera, Subway, and Starbucks – who use APT’s Test & Learn solution to evaluate new business ideas.
“APT’s solution enables us to rapidly innovate by more accurately predicting the impact of new ideas. This solution better equips us to bring winning ideas to our franchisees and successfully maximize visits, profits, and guest satisfaction,” said Frances Allen, Denny’s CMO.
“Denny’s is a long-time player in a highly competitive industry, and we are very pleased that they have chosen to partner with APT as they grow and enhance their business," said Anthony Bruce, CEO of APT. “We look forward to serving Denny’s and its franchise partners and are excited to be part of their continued success.”
Please visit http://www.predictivetechnologies.com to learn more about APT.
About Denny’s Corporation
Denny's is one of America's largest full-service family restaurant chains, currently operating more than 1,670 franchised, licensed, and Company-owned restaurants across the United States, Canada, Costa Rica, Mexico, Honduras, Guam, Puerto Rico and New Zealand. For further information on Denny's, including news releases, links to SEC filings and other financial information, please visit the Denny's investor relations website at ir.dennys.com.
About Applied Predictive Technologies
Applied Predictive Technologies (APT) is the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 50 Global 2000 leaders have licensed APT's Test & Learn software, including Starbucks, Kraft, Wells Fargo, Holiday Inn, Staples, Lowe's, Victoria's Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C. Learn more about APT at: http://www.predictivetechnologies.com.