we have developed a one-of-a-kind methodology focused on rapid-response testing
Boston, MA (PRWEB) September 13, 2011
Invoke Solutions, a recognized leader in providing innovative, online market research, has implemented an In-Home User Testing (IHUT) product that utilizes Invoke Solutions OPEN Research Platform. Modeled after years of experience in concept and product optimization, the new 4-Step, Invoke IHUT helps companies and brands uncover the true drivers and limiters of appeal for any new product development concept.
“The objective of Invoke is to provide our clients the opportunity to test their new product initiatives with real consumers in the actual user environment. By combining the best of on-line and off-line research practices we have developed a one-of-a-kind methodology focused on rapid-response testing,” stated Invoke Solutions SVP and Head of Research, Nancy Wellott. “The advantage of the Invoke OPEN Research Platform enhances the experience for our clients by allowing for real-time testing of features, functionality, appeal, performance, usage and emotional factors. Most importantly, actionable insights can be delivered immediately as a snapshot as the study is progressing, as well as aggregated and analyzed over the study period”.
Invoke Solutions recognizes the importance of successfully introducing new products to the market. With escalating development and rollout costs, making certain that the right research is conducted with the right consumers at the right time is critical to market success.
“The introduction of Invoke IHUT is focused on eliminating the costs associated with missteps and failures often associated with new product launches. After much analysis, we have created a controlled platform upon which to test concepts’ strengths, weaknesses, and vulnerabilities prior to a general market launch,” stated Basil Bennett, CEO of Invoke Solutions. In addition, Basil states, “today’s announcement also reinforces the reach and scope of Invoke Solutions innovation capabilities”.
About Invoke Solutions. Inc.
Invoke Solutions is the pioneer and leader of real-time, online, large scale, qualitative marketing research and is best known for its Engage Suite of market research products including LIVE, OPEN, IHUT and ANALYTICS. To learn more about Invoke Solutions and for additional information please visit http://www.invoke.com.