Amethyst Jeans Launches 2011 College Campus Tour

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Connecticut based premium junior denim brand, Amethyst Jeans, launches its 2011 college campus tour Monday, September 12, giving away thousands of free jeans and swag throughout the month at various universities nationwide in honor of back-to-school.

“The Jean Machine allows our company the unique and exciting platform to reach out and talk to our customers while promoting our brand,” said Managing Director Ned Davidson.

Connecticut based premium junior denim brand, Amethyst Jeans, will kick off its 2011 college campus tour giving away free jeans and swag in its home state at the University of Connecticut on September 12, 2011.

The one-of-a-kind Jean Machine, a 25-foot, bright pink customized truck, is loaded with jeans and other promotional swag. With multiple tours under its belt, including two years with the Vans Warped Tour, as well as the Varsity cheerleading and dance competitions, Amethyst Jeans is excited to bring its latest tour to college campuses during the month of September in celebration of back-to-school.

“The Jean Machine allows our company the unique and exciting platform to reach out and talk to our customers while promoting our brand,” said Managing Director Ned Davidson. “We have gathered valuable information and knowledge through live engagement with our customer, which is critical to our company’s success. “

The Jean Machine will be rolling through college campuses over the next month giving away thousands of free Amethyst Jeans and swag bags to those lucky college students who stop by and check out what’s new with Amethyst Jeans. You can follow the Jean Machine’s every move on Amethyst Jeans’ Facebook (facebook.com/AmethystJeans) and Twitter(@AmethystJeans) as well as get the latest in Amethyst Jeans news, free jean giveaways and denim trends.

College Campus Tour Schedule:
Monday, September 12th - University of Connecticut (Storrs, CT)
Wednesday, September 14th - University of Pittsburgh (Pittsburgh, PN)
Friday, September 16th - University of South Carolina (Columbia, SC)
Monday, September 19th - Clemson University (Clemons, SC)
Wednesday, September 21st - University of Tennessee (Knoxville, TN)
Friday, September 23rd - Eastern Kentucky University (Richmond, KY)
Monday, September 26th - Indiana University (Bloomington, IN)
Wednesday, September 28th - Illinois State University (Normal, IL)
Friday, September 30th - Ball State University (Muncie, IN)
Monday, October 3rd - Eastern Michigan University (Ypsilanti, MI)
Wednesday, October 5th - University of Cincinnati (Cincinnati, OH)

About Amethyst Jeans
Amethyst Jeans was conceived by industry retail veterans, Ned Davidson and John McKelvey, managing directors/business partners and launched in fall 2007. On the heels of a very impressive launch and four years in the industry, Amethyst Jeans continues to deliver premium denim at a moderate price point with price tags of $25 to $48. The exceptional quality in 98% cotton 2% spandex in deep indigo washes, proven fit and all the characteristics that define a great pair of jeans at an affordable price for the junior and junior plus customer ages ranging from 13 to 25-years old. Visit http://www.amethystjeans.com for more information.

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Melody Althaus
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