IFA Berlin Exhibitor Burkhard Consulting Services Receives in Person Visit From US Ambassador to Germany to Discuss President Obama National Export Initiative

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Vicki Burkhard, President of Southern California Based Firm BCS, Meets With the US Ambassador to Germany to Discuss the National Export Initiative and Strategies for Small U.S. Based Companies to Take Steps to Expand Into the TransAtlantic Marketplace

On track with President Obama’s National Export Initiative, we are doing all we can to shed a spotlight on these U.S companies and what Vicki is doing with regard to IFA is right along the lines of what we would expect to see more U.S. companies doing..."

Burkhard Consulting Services (BCS), a full service manufacturers rep firm based in Orange County, today announced that during the IFA Show in Berlin Mr. Philip D. Murphy, U.S. Ambassador to Germany, visited with the BCS President Vicki Burkhard. Ms. Burkhard and Ambassador Murphy discussed the need for U.S. based small businesses to execute a marketing strategy that includes reaching transatlantic markets such as Germany. Further, Ambassador Murphy viewed several of the American made products that Ms. Burkhard and BCS were featuring during the show, and learned how these manufacturers were leveraging the show’s exposure opportunities to advance the mutual mission of increasing the growth of U.S. exports in transatlantic markets.

"We are excited to be spearheading the movement to bring innovative products to the global marketplace, and appreciate that Ambassador Murphy is one of the U.S. Government officials at the forefront of the mission to see the NEI succeed and to see this commerce improving activity cultivated,” said Vicki Burkhard, President of Burkhard Consulting Services, Inc. “Ambassador Murphy’s interest in the IFA event and the technology sector is a healthy sign that the U.S. government continues to be focused on helping small manufacturers gain a foothold in other markets.”

“IFA Berlin is a terrific venue for U.S. companies to showcase their new consumer centric products while trying to gain brand traction abroad. In the current market climate, now more than ever, U.S. business owners must take advantage of every opportunity to create and expand their relationships with distribution channels in countries such as Germany,” said Philip D. Murphy, U.S. Ambassador to Germany. “On track with President Obama’s National Export Initiative, we are doing all we can to shed a spotlight on these U.S companies and what Vicki is doing with regard to IFA is right along the lines of what we would expect to see more U.S. companies doing in order to reach and grow their market share abroad.”

Important Links related to the Obama National Export Initiative:





Photos From IFA Berlin:

About Vicki Burkhard:
Based in Orange County California, BCS, is a women owned business.
Vicki H. Burkhard, President of BCS, has over 25 years of experience in sales and marketing, focusing her career on international business. From launching new IT products in Japan to debuting ad campaigns for consumer products in Europe, Ms. Burkhard has built her career on integrity and commitment to client service. Ms. Burkhard understands how to reach across cultural divides and unite organizations with the same goals. This experience provides invaluable common business sense and exceptional cross-cultural sensitivity, which has become such an important aspect in today’s global business culture. For more information please see http://www.burkhardconsultingservices.com/.

About Ambassador Murphy:
Philip D. Murphy was confirmed by the U.S. Senate as U.S. Ambassador to the Federal Republic of Germany on August 7, 2009. He presented his credentials in Berlin to German President Horst Koehler on September 3, 2009. Engaging Germany’s youth is a major focus of Ambassador Murphy’s, whether through town hall meetings, exchange programs or his regular communication through a variety of social media. He often says, “The legacy of our time together in Germany will be measured by how well we ‘set the table’ for tomorrow, by how deeply today’s youth understand the ongoing relevance of the transatlantic bridge. For more information see http://germany.usembassy.gov/about/ambassador/.

About IFA:
IFA in Berlin is the global trade show for consumer electronics and home appliances, and presents the latest products and innovations in the heart of Europe‘s most important regional market. Only IFA offers such a comprehensive overview of the international market and attracts the attention of trade visitors each year from more than 100 countries. IFA is the main meeting place for key retailers, buyers, and experts from industry, trade and the media. For more information see http://www.ifa-berlin.com.


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Ian Cohen
IGC Public Relations
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