Force 3 Launches New Brand Campaign and Video Series: “Let’s Do Something Great”

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New Videos Feature Personalities Including Mike Sellers of the Redskins, Maryland Basketball Coach Mark Turgeon, Eating Champion Joey Chestnut, and More.

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“Let’s Do Something Great” embodies everything about Force 3’s personality and our dedication to success for our clients and for our business,” said Krissy Kelley, Vice President of Marketing.

Force 3, delivering innovative data center, collaboration solutions and security solutions, proudly introduces the company’s new branding campaign: “Let’s Do Something Great.” Campaign elements include a redesigned website, new marketing materials across the company, and a video series featuring sports and entertainment personalities. “Let’s Do Something Great” reflects Force 3’s relentless focus on customer success by providing innovative solutions delivered by highly trained, passionate professionals.

The new videos feature Washington Redskins Fullback Mike Sellers, competitive eating champion Joey Chestnut, Washington Capitals defenseman John Carlson, Bravo’s “Top Chef” runner-up Bryan Voltaggio, and new University of Maryland Basketball coach Mark Turgeon. In each lighthearted video, the celebrities appear with a Force 3 employee comparing what “doing something great” means in their respective professional worlds.

In one, for example, Chestnut demonstrates how he can put away an enormous plate of hot wings in about 20 seconds while the Force 3 employee explains how she enables communication and collaboration between anyone, at any time, and on any device.

“Let’s Do Something Great” embodies everything about Force 3’s personality and our dedication to success for our clients and for our business,” said Krissy Kelley, Vice President of Marketing. “We never take ourselves too seriously, so the videos are comical and fun – but also reinforce that we set our goals extremely high and are never afraid of a challenge.”

Force 3 also recently launched a series of “Great News” videos in conjunction with the campaign. This monthly series highlights Force 3 happenings, from personal achievements to business achievements, showcasing activities around the office and the company’s culture of helping make customers, manufacturing partners, friends and employees feel like part of a family.

Added Force 3 CEO Rocky Cintron, “We thrive on innovation and we are dedicated to Doing Something Great for all of our customers. My goal is that the new campaign will serve as a rallying point for all of our employees, customers and partners to achieve at the highest level possible.”

About Force 3
Force 3 is the trusted provider of Data Center, Communication and Collaboration, Borderless Networks and Cyber Security services for Federal agencies, Enterprise organizations and their key partners. With headquarters in Crofton, Md. and offices in Herndon, Va. and San Antonio, Texas, Force 3 has a 20-year history of delivering, supporting, and maintaining cost-effective IT products and services. At Force 3, we have a relentless focus on achieving our customers’ end goal through innovation, unique solutions and highly trained, passionate people. Our dedication has resulted in being named one of Cisco’s Top 5 Federal Gold Partners in America, as well as Federal Virtualization Partner of the Year in 2011. For more information, please visit http://www.force3.com.

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Gina Zuk
Force 3
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