New York, NY (PRWEB) September 12, 2011
Elizabeth Apelles, CEO of Greater Than One, Inc., a leading digital solutions company focused in healthcare, will moderate a panel at the iStrategy Conference, to be held at the Atlanta AmericasMart Convention Center from September 13–14, 2011.
The panel, along with Ms. Apelles, will divulge how highly regulated industries can — and should — get themselves as involved as possible within the world of social media. From the initial stages of “championing” the cause, both internally and externally to get the ball rolling, to the more advanced stages of ”humanizing” the organization within the realms of social media, the panel will give insights into the tools needed to successfully implement a social media strategy.
Greater Than One is a fully integrated digital solutions agency which specializes in Healthcare — where informed decisions amongst consumers, patients, physicians and the salesforce is critical to a brand's success.