The new mobile site, used with QR decals, drastically increases the number of positive reviews for local businesses.
Seattle, WA (PRWEB) September 14, 2011
Recommending your favorite places just got easier with the Judy’s Book new mobile site and QR code window decals. The new mobile site, used with QR decals, drastically increases the number of positive reviews for local businesses.
Judy’s Book is a local social search site with a large mom following that helps users easily find the best, avoid the worst, rate & review places, then share with their social network. The mobile site combined with the QR decals allows users to write a review in less than 1 minute, and gives businesses a way to generate more reviews than previously possible. Historically, only a very small percentage of users on social media sites have participated in content creation.
Positive reviews are one of the best levers to drive new customers, and the best method to increase rates is for a business to ask the customer for a review at the time of the transaction. The mobile site doesn’t require any downloads, is device and platform agnostic, and since most smartphone users have a QR reader on their phone, a user can write a review in 3 simple steps and in less than a minute by scanning the QR code mapped to a Judy’s Book local listing.
In a non-scientific test, a handful of small businesses were coached on asking their customers for a review using the QR sticker to access the mobile site at time of transaction. On average, these businesses were able to increase the number of positive reviews by more than 50% in less than a week.
Users can write a review in 3 simple steps:
1. Scan the QR code to navigate to the listings detail page.
2. From the place details page click the write review button.
3. Write your review and submit.
Users can also search for places by various categories, get map directions, and access other details. For more information visit Judy’s Book on the web or through your mobile device. Businesses can get a unique QR decal for their location and find more information at http://www.judysbook.com/Biz.
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