Redding, CT (PRWEB) September 12, 2011
On Wednesday, September 21, at 1 PM EDT, Search Marketing Now presents "Using Personas to Boost Online Marketing and SEO Succcess," a live webcast featuring Vanessa Fox and Erez Barak. This webcast is free and is sponsored by Optify.
Registration is open at Search Marketing Now.
More and more, online marketers are using buyer personas - fictitious characters that reflect various user types within their target demographic- to effectively reach new and existing customers.
Similar to a marketing persona, creating a search persona helps marketers to accurately identify their target customer, to understand how users are actually searching for their business online, and to ultimately drive higher conversion.
This webcast will explore just how to build and manage search personas to optimize your search marketing campaigns. Attendees will learn what a search persona is, how to build a persona to reflect the target user or customer, and how to maximize search engine optimization efforts using personas.
Vanessa Fox is a contributing editor to Search Engine Land and author of the book Marketing in the Age of Google: Your Online Strategy IS your Business Strategy.
Erez Barak is VP of Products and Co-Founder at Optify; he is a frequent speaker at industry events. He was named among the Top 25 Innovators in 2010 by Seattle Business Magazine
This webcast is sponsored by Optify. Optify is the leading provider of marketing software and services for the Real Time Web. Optify’s hosted, easy-to-use platform enables businesses and online publishers to drive more traffic and leads through organic search and social media, convert website visitors to customers, and measure and share results in real time with simple but powerful enterprise scale reporting. For more information, visit http://www.optify.net.
About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.
Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.
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