We believe that the greeting card industry will be the next to experience the impact of the switch from paper to digital.
Framingham, MA (PRWEB) September 12, 2011
Today, a new site was introduced with the intention to prompt conversation about the role paper greeting cards have in our society, culture, and environment. DigitalGreetingCard.org challenges consumers to reflect on the paper greeting industry and declare their independence from paper greeting cards.
The site was developed by the team behind Punchbowl.com in conjunction with their launch of a new Digital Greeting Card service. The new Digital Greeting Cards service is a suitable alternative to traditional paper greeting cards complete with attractive folded designs, matching envelopes, realistic postmarks, and the complete mail-opening experience.
“In every industry, technology disruption is inevitable,” said Matt Douglas, CEO, Punchbowl. “We believe that the greeting card industry will be the next to experience the impact of the switch from paper to digital.”
On DigitalGreetingCard.org, consumers can declare their independence from paper greeting cards and ask their friends to do the same. To declare independence from paper greeting cards, consumers have to vow to never again send a paper card to someone who will just throw it away. They also have to promise not to think ill of anyone who chooses to send a digital card instead of a paper card.
In the age of the Internet, smartphones, and tablet computers, the statistics behind the greeting card industry are staggering:
- More than 7 billion paper cards are sent every year in the United States
- The average person receives 20 paper greeting cards a year
- 9 out of every 10 U.S. households purchases paper greeting cards
- Total sales in the paper greeting card industry exceeded $11 billion dollars in 2010
The new site aims to start a conversation about the environmental benefits and social advantages of digital cards. Its goal is to raise awareness of the positive impact that digital cards can have on the way we communicate and interact with the people we care about the most.
For more information, visit http://www.digitalgreetingcard.org
DigitalGreetingCard.org is a new site for the digital greeting card industry. Its aim is to prompt conversation about the impact that paper greeting cards have on our society, culture, and environment. Its goal is to raise awareness of the positive impact that digital cards can have on the way we communicate and interact with the people we care about the most. The site was developed by the team behind Punchbowl.com, a critically acclaimed site for party planning and digital greeting cards. For more information, visit http://www.digitalgreetingcard.org.