Baltimore, MD (PRWEB) September 12, 2011
Under Armour, Inc. (NYSE:UA), the leader in performance apparel, footwear and accessories today announced its selection of Crispin Porter + Bogusky (CP+B) to handle creative duties for the brand’s up-and-coming basketball division. The agency’s duties include 360-degree campaign development for Under Armour Basketball inclusive of TV, print and digital initiatives.
Under Armour, founded in 1996 by former University of Maryland football player Kevin Plank, surpassed $1 billion in revenue last year as the brand continued to set the industry pace in innovations designed to help athletes perform better. Recent Under Armour Basketball milestones include the fall 2010 launch of UA athlete Brandon Jennings’ signature shoe, Black Ice, and the additions of NBA rookies Derrick Williams and Kemba Walker.
“CP+B came in and presented to what can be a tough audience at UA and left little doubt that they possess the creativity to drive us deeper into the culture of basketball,” said Steve Battista, Senior Vice President, Brand, Under Armour. “They showed that they are the right partner on this in understanding the complex cocktail that is the soul of our brand, the importance of our heritage, and our relentless desire to share it with athletes everywhere.”
CP+B, a member of the MDC Partners network, has a client list that includes Microsoft, Unilever, Kraft, Phillips, Coke Zero, American Express, Domino’s Pizza, MetLife, Molson Canadian, Old Navy, Discovery Networks, SAS and Best Buy.
“Under Armour has lofty ambitions, a competitive fire, a scrappy persona and takes immense pride in what they do,” said Andrew Keller, CEO of CP+B. “Culturally, we can’t think of a more like-minded partner.”
The Under Armour Basketball NBA roster of athletes also includes Memphis Grizzlies guard Greivis Vasquez. The brand currently sponsors 13 collegiate programs, 21 high school programs and the Boost Mobile Elite 24, an elite showcase of the nation’s best high school basketball players.
About Under Armour, Inc.
Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam’s Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at http://www.ua.com.
CP+B has more than 1,000 employees worldwide, collaborating across six factories: Boulder, Miami, Los Angeles, Toronto, London and Gothenburg, Sweden. The agency is one of the most-awarded agencies in the world, having been named “Interactive Agency of the Year” three times at the Cannes Lions International Advertising Festival, “Agency of the Decade” by Advertising Age and “Agency of the Year” 13 times in the trade press. They also have the unprecedented distinction of being the only agency to have won the Grand Prix at Cannes in every category.