Behavioral Email Use is on the Rise

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RedEye Provides a New “Behavioral Email Benchmark Study”

RedEye, the global leader in behavioral email marketing solutions is offering to website visitors complimentary access to their “Behavioral Email Benchmark Study.” RedEye specializes in helping businesses increase online sales.

This is the second Behavioral Email Benchmark Study produced by RedEye. The study was carried out on over 200 online companies and took place between February and March 2011. Key findings include an increased use of behavioral marketing across all sectors; retail companies are sending the least behavioral emails in comparison with other sectors and retail companies commonly use a welcome program; however 27% of retailers failed to offer pre-purchase registration preventing them from implementing the behavioral email trigger.

Research shows 70% to 85% of users abandon their online shopping carts, resulting in lost revenue. In the US, it is estimated $18 billion is lost from shopping carts being abandoned, and the vast majority of eCommerce brands do nothing to recapture these lost sales.

“Pre-purchase registration is an integral step in improved conversion rates,” said Brian McConnell, RedEye Commercial Director – US. “Without implementing this simple form of data capture, retailers are missing a huge opportunity when it comes to turning an online browser into an online buyer.”

RedEye is offering an unconditional 30 day free trial of their Behavioral Email onDemand product. Implementation is easy and is a great opportunity for savvy eCommerce companies to increase conversion rates.

To access the study, “Behavioral Email Benchmark Study” visit http://www.us.redeye.com/learning-center/benchmark-studies/behavioral-email-benchmark-study-march-2011/. For more information on the 30 day unconditional free trial offer please visit us.redeye.com or call 1-800-291-1327.

About RedEye
Established in 1997, RedEye is the leader in behavioral email marketing solutions. As a result of two strategic corporate acquisitions in 2005 and 2006, the company strengthened its integrating email and web analytics programs, introduced a unique behavioral email marketing solution and added website usability. RedEye now offers an integrated service of web analytics, email marketing and website usability focusing on analyzing user behavior to increase online conversion and improve customer return on investment. RedEye has offices in the United Kingdom, Germany and the United States. For an unconditional 30-day free trial or more information visit us.redeye.com, email Maria.Schemetow(at)redeye(dot)com or call the New Jersey-based office at 1-800-291-1327. Follow us on Facebook and Twitter.

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Maria Alves-Schemetow
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