Morris Plains, NJ (PRWEB) September 14, 2011
SequentialT, the organization that issues official numbers and unique QR codes to fans, has announced that Tony Ponturo has joined its board of directors. The company is pioneering a new frontier in fan monetization/fan engagement.
SequentialT’s patent-pending numbering technology issues official numbers to brand loyalists, giving them pride of ownership and networking ability, while giving marketers new and exciting ways to engage and monetize them.
“We are thrilled to have Tony join our board and to have access to his extensive experience in sports marketing,” says Peter Kraft, founder of SequentialT. “Our programs revolutionize fan engagement and monetization for teams and leagues, and Tony’s guidance is now an invaluable asset to our organization.”
SequentialT’s offering is based on a paradigm shift that revenue growth for teams will come from fan monetization. Its programs provide a highly innovative solution to fan engagement- driving loyalty, commitment and purchasing patterns.
“I’m delighted to join SequentialT and provide guidance as they bring this extremely unique offering to sports teams globally,” says Tony Ponturo, CEO of Ponturo Management Group. “I’ve seen many approaches to sports marketing during my tenure at Anheuser-Busch, but this has the ingredients to be the future of fan engagement.”
SequentialT is a marketing technology company that supercharges relationships between organizations and their customers/fans/members. The company pioneered Interactive Fanwear™ and a revolutionary engagement strategy called Number-based Marketing™. Its technology is patent-pending.
Ponturo, through Kirmser/Ponturo group, produced the Broadway show Lombardi in association with the NFL and the upcoming Broadway show MAGIC BIRD in association with the NBA.