Transverse, Crawford Media Services Will Discuss Subscriptions as Critical Piece of Cloud Service Success

Share Article

During TMCnet’s IT Expo West, Transverse and its customer Crawford Media Services will offer insight into how subscription billing and dynamic revenue management open doors to new and recurring revenue streams, as well as personalization and loyalty.

News Image
Crawford Media recognizes that the most key element of building and maintaining strong customer relationships stems from strong customer billing transparency. Accordingly, Crawford is thrilled to work with Transverse.

Transverse, provider of TRACT on-demand subscription billing, will be joining its customer Crawford Media Services, the Southeast’s premier post-production and media management company, at the Austin Convention Center Sept. 13 at 10:00 A.M. CDT for a panel discussion on “Picking a Winning Mix: Keys to Cloud Service Success.”

During this IT Expo West conference session, Transverse and Crawford Media will provide insight into how subscriptions and “Dynamic Revenue Management” can be powerful enablers to reaching customers that might otherwise be unavailable, and to extending customer lifetime value of existing customers.

Nowhere is billing's importance more apparent than in the realm of cloud computing, where cloud providers are enabling companies of all sizes and types to achieve what they would otherwise struggle to do. By charging per instance of usage of CPUs, gigabytes, disk space, memory, kilowatt, etc., subscriptions empower businesses to access bandwidth, storage, compute cycles, software and data at much lower cost than would be possible if they had to build their own infrastructure.

Many companies are realizing subscription billing can help them transform their business models and move subscribers through 5 phases of maturity by incorporating subscriptions (get a copy of Transverse's white paper on the maturity model at booth 302). By leveraging subscription billing and usage-aware platforms, organizations like Crawford Media can build tailored pricing plans, creative bundles, tiered options, discounting, and payments – all of which create recurring revenue streams and build loyalty among customers.

"Crawford recognizes that the most key element of building and maintaining strong customer relationships stems from strong customer billing transparency. Accordingly, Crawford is thrilled to work with Transverse and its enterprise billing platform, TRACT – a key component of Crawford's growth strategy in the enterprise data center space,” said Matthew Kraft, CIO and vice president for Crawford Media Services. “The Transverse billing platform is the cornerstone of both our present and go-forward customer engagement strategy.”

That “go-forward” strategy is what Transverse COO Chris Couch will explain during the panel discussion, as he will lay out how subscription and ultimately sophisticated usage-based price plans can quickly accommodate and adapt to the dynamic nature of people, and hence allow companies like Crawford to personalize products according to customers’ actual behaviors and preferences. “You want to move customers from simple subscriptions to activity management, entitlements and ultimately personalization,” said Couch, referring to the 5 Phases of Subscription Maturity devised by Transverse to help businesses evolve over time. “Subscriptions give you numerous “price levers” that empower a business to stimulate additional revenues by giving customers more and more options as their circumstances, usage and preferences change.”

Transverse’s Couch and Crawford Media Services will join others from Genband, CA and tw telecom to discuss further how businesses can determine what types of services to provide and what cloud innovations and technologies are available and optimal for creating healthy, recurring revenues.

About Transverse

Transverse is an innovator in subscription billing and Dynamic Revenue Management. Its TRACT solution is the industry’s first to provide usage-aware rating, highly configurable dashboards, and rapid-fire analytics--all of which converge in a SaaS environment. TRACT helps enterprises transition from one-time interactions with customers toward ongoing, sustainable relationships for which every new configuration opens opportunity for up-sell and cross-sell.

Transverse has won numerous awards for its innovation in billing, including Gartner's coveted "Cool Vendor" award, being named to the FierceWireless “Fierce 15,” as a top telecom technology company and the TMC Labs Innovation Award from Customer Interaction Solutions magazine. Having sharpened its metaphorical teeth on the most complicated of billing problems, Transverse has the depth of knowledge and capacity to handle any billing need.

About Crawford

Crawford Media Services, Inc. is an Atlanta-based, privately held company and proven leader in the electronic media services industry. Its mission is to provide creative, turnkey electronic media solutions for television, film and archival clients. Crawford has offered premium post-production services and media management solutions to domestic and international clients for 30 years.

Press and Analyst Contact:
Susana Schwartz
Director of Communications
607.674.6890 (New York)


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Susana Schwartz
Email >
Visit website