Canadian Living Food Trends Report Period compared: August 2010 vs. August 2011

Share Article

The Food Trends Report is a monthly review of food trends among Canadian home cooks. CanadianLiving.com has been an authority in the Canadian online food community since 1996 and welcomes over 1.3 million visitors monthly.

“Aside from all things salsa being local and in-season right now - tomatoes, peppers, onions and herbs - salsa is one of the easiest and most versatile home canning projects to take on,” explains CanadianLiving.com Food Editor, Colleen Tully.

The Food Trends Report is a monthly review of food trends among Canadian home cooks. CanadianLiving.com has been an authority in the Canadian online food community since 1996 and welcomes over 1.3 million visitors monthly.

Canadian Craving of the Month:
Salsa- #1 search term and up 76% over last year

Analysis:
“Aside from all things salsa being local and in-season right now - tomatoes, peppers, onions and herbs - salsa is one of the easiest and most versatile home canning projects to take on,” explains CanadianLiving.com Food Editor, Colleen Tully. “Whether you're a novice cook or professional chef, making salsa appeals to everyone.”

What's in
New trend: Tomato soup= up 233%
New trend: Pickle recipes- up 252%
Chicken breasts- up 500%
Beef tenderloin- up 128%
Quinoa salad - up 212%

Analysis:
“Tomato soup is a new trend, illustrating the cook-from-scratch renaissance we've been seeing all year in kitchens across Canada,” suggests Tully. “Homemade pickles further reflect our desire to line those cellar shelves with preserves we made ourselves. Beef tenderloin looks like the new go-to family beef dinner, as the normally popular roast beef dropped sharply in August.”

What's out:
New trend: Muffins - down 35%
New trend: Potatoes - down 50%
New trend: Shrimp - down 56%
Roast beef - down 41%
Cake - down 38%

Analysis:
“With all that time spent canning and preserving, maybe there's less time for baking,” says Tully. “This is a first for muffins, which normally enjoy steadily climbing traffic. Potatoes could be suffering at the hands of quinoa, the ancient grain we just can't get enough of. And while we want grandma's pickles we don't want her roast beef dinner, which has lost favor to sleeker, barbecue-ready beef tenderloin.”

For further information and interview opportunities, please contact:
Canadian Living Food Director, Annabelle Waugh at 416-733-7600 Ext. 4819.
For the latest recipe and food trends visit http://www.canadianliving.com.

Canadian Living is published by Transcontinental Media. Transcontinental Media is the fourth largest print media group in Canada, with more than 3,000 employees and annual revenues of $608 million in 2010, Transcontinental Media reaches, through its multi-platform offering, over 18 million consumers across Canada. The group is the largest publisher of consumer magazines and French language educational resources in Canada, and the largest publisher of local and regional newspapers in Quebec and the Atlantic provinces. Transcontinental Media publishes the weekday daily Metro in Montreal and Halifax. It is also the leading distributor of door-to-door advertising material in Canada, with Publisac in Quebec and Targeo in the rest of Canada. Transcontinental Media is distinguished by its custom publishing, mailing and customized email database, which allows marketers to connect efficiently with more than six million consumers. Transcontinental Media owns a wide digital network with some 250 websites.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Annabelle Waugh
Canadian Living
416-733-7600 4819
Email >
Visit website