Gurnee Dodge Announces All-New Dodge Journey Campaign for Find and Win

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The Chrysler Group has launched a new TV and Digital advertising campaign where three Dodge Journey crossovers will be given away

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Gurnee Dodge in Gurnee, Illinois is one of the leading Chrysler Dodge, Jeep and Ram dealerships in Gurnee. Chrysler has had some phenomenal TV spots this year and their campaigns have always been nothing short of exciting. The new Dodge Journey campaign is all of that and more.

The new campaign for the 2012 Dodge Journey encourages people to get out and explore the world, and features a twist where people can win one of three Dodge Journey vehicles that are left hidden across the United States.

Dodge brand employees feel that the Journey is one of the premier Dodge vehicles for adventurists.

“The Dodge Journey is the ‘Swiss Army Knife of vehicles,” said Reid Bigland, President and CEO of Dodge Brand, Chrysler Group LLC. “America’s most versatile crossover is also now the most affordable in its class, starting at $18,995 MSRP. Part compact car, due to its affordable pricing, part SUV with available all-wheel drive, and part van with available seven-passenger seating, the Journey offers best-in-class versatility, driving range and value, allowing Journey drivers to explore all that America has to offer.”

The new commercials will feature three Dodge Journeys on road trips across the United States. There will be details on each commercial that will reveal details on where one of the Dodge Journey vehicles is headed and where it can be found. There will be clues in each of the spots that will reveal the ultimate destination of the Journey. Learning more about the Dodge Journey will increase a viewers chance of finding the vehicle.

Gurnee Dodge is excited about the new campaign and hopes that people will participate in the contest. Gurnee Dodge offers a vast selection of Chrysler, Dodge, Jeep and Ram vehicles in Gurnee, Illinois as well as used cars in Gurnee.


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Mike Kuhn
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