ClickTale and Tealium Collaborate to Enhance Site Usability and Conversion

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Collaboration Brings World Class Conversion Optimization with Point-And-Click Simplicity

Tealium (http://www.tealium.com), the leader in enterprise tag management, today announced the turnkey integration between Tealium iQ and ClickTale (http://www.ClickTale.com), the leading provider of Customer Experience Analytics with over 60,000 customers worldwide.

Tealium iQ’s point-and-click user interface allows marketers to easily add, remove and modify the various web page tags associated with the vast majority of today’s digital marketing vendors, providing marketing professionals total control over the digital marketing page tags. The new ClickTale integration allows users of Tealium’s Tag Management to easily add ClickTale to their site within minutes, and start watching recordings of their visitors’ browsing sessions immediately. This can all be done without taxing the IT teams.

“Customer Experience Analytics is one of the most effective ways for marketers to improve their site usability and increase conversion rates by knowing exactly what their visitors are doing inside the pages of their site,” said Dr. Tal Schwartz, CEO and Co-founder of ClickTale. “ClickTale’s turnkey integration with Tealium iQ provides marketers with the ability to gain access to world-class usability and conversion insights with minimal effort.”

“We’re excited to work with ClickTale to give more control to marketers,” said Ali Behnam, co-founder at Tealium. “Our turnkey integration is a cornerstone of Tealium’s tag management approach. Our customers can leverage over 150 such integrations to quickly manage complex tagging requirements in minutes without any JavaScript knowledge.”

About Tealium
Tealium is the leading provider of tag management systems, serving some of the most demanding clients worldwide. Tealium can be implemented in days instead of weeks or months, reducing tagging costs for organizations. Through the Tealium Tag Management Console, business users can manage their tag implementations in a simple drag-and-drop interface, without further taxing their IT department. Tealium’s solutions lets customers save on IT costs, while improving their analytics, their digital marketing deployments and the performance of their web site. For more information about Tealium and its solutions, visit: http://www.tealium.com/ or follow the company on Twitter.

About ClickTale
ClickTale is the industry leader in Customer Experience Analytics (CEA), providing businesses with revolutionary insights into their customers’ online behavior. Over 60,000 businesses rely on ClickTale to optimize website performance, improve usability and dramatically increase conversion rates. ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up. Visit http://www.clicktale.com or follow the company on Twitter.

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Ali Behnam
Tealium
(858) 779-1344 1001
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