i5 web works 'Lights Up' Payless Power with New Website and Search Engine Optimization Services

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The website’s home page provides an overview of Payless Power and its prepaid electric services, as well as links to its residential and commercial sections.

With the launch of http://www.PaylessPower.com, i5 web works is helping more people in Texas obtain pre paid electric service. The new web site, which includes custom design, sophisticated architecture and interactive features, was created by i5 web works to generate awareness of Payless Power's no deposit electric service in Dallas, Fort Worth, Houston and Waco. i5 web works will also manage ongoing search engine optimization (SEO), web site management and hosting services.

According to Carita Weaver, co-founder and partner of i5 web works, the new website is instrumental in expanding Payless Power's online presence and increasing customers within each of its target markets.

“We combined a visually appealing design with an uncomplicated navigation menu and informational content to produce a website that leads people to action, which is the whole point,” explains Weaver. “Now that the website has launched, we will put our SEO skills to work to get it ranked for the appropriate search terms. A website is not an effective sales tool if people can't find it.”

The website’s home page provides an overview of Payless Power and its prepaid electric services, as well as links to its residential and commercial sections. Contact information, payment information and a search function are conveniently available on every page.

The comprehensive website is organized into five primary sections to quickly direct customers and visitors to the information they are seeking:

  •     The ‘Our Services’ section provides explanation and benefits for both residential and commercial customers.
  •     A step-by-step process, along with energy tips, are outlined in the ‘How it Works’ section.
  •     The company's history, management team and community activities are explained in the 'About Us' section.
  •     The ‘Sign Up Now’ section lists the benefits of using Payless Power and provides a telephone number to get started.
  •     Employee recruitment is contained in the ‘Partner With Us’ section.
  •     At the top of each page are sections for customer service, the company's blog and online contact form.

i5 web works has a proven track record of working with companies for local, regional and national internet marketing campaigns since 2001, including SEO, pay-per-click (PPC) advertising and social media.

“Unlike most other forms of marketing and advertising, internet marketing efforts are easily tracked and results are typically seen much faster,” explains Michael Burns, principal at i5 Web Works, noting the company is certified and trained in SEO and PPC services. “An organization can have a beautiful web site, but if prospective clients are not finding it when they search for your products and services, then it is not an effective website. We help businesses be found!”

For more information about i5 web works' internet marketing services in Dallas-Fort Worth, go to http://www.i5ww.com or call 888-893-7519.

About i5 web works

i5 web works provides search engine optimization, Internet marketing, domain registration, and comprehensive site management programs that include website design, maintenance and hosting. The company serves clients in a broad range of industries from its headquarters in the Dallas-Fort Worth area. i5 web works understands the application of Internet marketing services, pay per click advertising, search engine optimization, and social media for both business-to-business and business-to-consumer purposes. Creating an Internet presence requires an in-depth understanding of natural search engine optimization techniques and supporting Internet marketing programs. Celebrating its 10th anniversary in 2011, i5 web works has the experience and ability to execute these programs. Co-owners Michael Burns and Carita Weaver take their tagline to heart: “Be Found!”

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