Phoenix, Arizona (PRWEB) September 14, 2011
A depressed economy has most retail shops feeling the impact of cautious consumerism. A recent New York Times article titled “In These Lean Days, Even Stores Shrink” pointed out two trends in the retail world: consumers seeking more intimate, less sprawling shopping experiences in trying to spend their money more strategically, and, merchants looking for new and innovative ways to reduce loss.
A dynamic new company has come to the marketplace offering merchants a solution that meets this criteria and a way they can confront the decline in in-store traffic head on.
ExTreme ReTrailers™ (http://www.extremeretrailers.com) specializes in state-of-the-art, fully-functional retail outlets operating from 7’x14’ trailers. Complete with exterior and interior branding, ExTreme ReTrailers will custom-design a trailer for almost any type of business, including housewares and hardware, clothing and accessories, racing and automotive, children’s gear and toys, plus service and instruction-oriented businesses to name a few. Once operational needs are defined, the company can style the trailer to meet any theme, such as country western, biker, contemporary, retro, or juvenile. Now, merchants can bring their shop’s products, services and ambiance directly to an engaged and active group of consumers - wherever that might be!
Every small business owner can attest that location plays a big part in success. In this economy, an off-the-beaten-path location could make a bad scenario worse for store owners. Thousands of small businesses face the dilemma of being in a location that is not working, yet they are bound by a lease which is difficult to rescind. Malls and Main Streets across America are full of empty storefronts and “For Rent” signs. There is no question that merchants of varying kinds have been clobbered by this recession.
ExTreme ReTrailers solves this. The progressive business model brings the store to the customer, versus the other way around, allowing businesses to reach a highly targeted and enthusiastic buying audience.
Set up like mini retail stores, an ExTreme ReTrailer is outfitted with modern components including Rock While You Shop™ music and attention-grabbing LED lighting for night use. Based and produced in Arizona, the trailers can be delivered anywhere in the U.S. and merchants become mobile in a snap. Simply fill your ExTreme ReTrailer with merchandise and/or information from your brick and mortar store and choose your destination. They allow merchants to easily and quickly move around from location to location and open up “shop” at events, fairs, festivals, concerts or well-trafficked lots. If one location is slow, all the operator has to do is move the ReTrailer to a better location. To be legal, operators must obtain a permit from the city government that allows a vendor to be on city or private property. Requirements vary widely from city to city.
Restaurant and bar owners are also becoming increasingly attracted to the concept of having an appropriate retailer in their parking lot at busy times. More and more, there is a trend towards bars and restaurants offering customers a shopping experience as well.
The concept is the brainchild of successful entrepreneur Julia Hutton, who owns and operates Biker Babes and Beyond, LLC. This motorcycle apparel shop was formerly located in Old Town Cottonwood, Arizona and after that Whiskey Row in Prescott, Arizona for several years. In spite of the fact that the store was located in these premier biker destinations, traffic and sales slumped since the market crash of 2008. Determined to adjust to the economic times, Julia outfitted the original ExTreme ReTrailer with the merchandise from her store and began selling at motorcycle rallies, bike weeks, and car and bike shows across the U.S. The mobile Biker Babes & Beyond grossed double in just one weekend what the brick and mortar store ever sold in one week’s time. In time, sales from the trailer continued to exceed those from the store, even on its best days, and Hutton saw a 300% increase in sales. She knew she had to help other small business owners take advantage of this solution and ExTreme ReTrailers was born.
“The minute we started doing all the motorcycle rallies, state fairs and the like with Biker Babes and Beyond selling out of an ExTreme ReTrailer, we realized the enormous potential for these trailers and the Non-Profit sector too,” said Julia. “Along with everyone else, they have felt the sting of reduced revenue in trying to implement their missions. The non profits have long struggled with meager funding but in these times, it’s really hard” Hutton says. “Now, we attend 501C charity functions and sell our clothing and we donate a percentage of the proceeds minus costs to the charity while having a lot of fun at the same time.”
Hutton has compiled a team of experienced contractors and designers to build, style and paint ExTreme ReTrailers to the satisfaction of its customers. Her goal is to franchise the trailers to a variety of niche retailers and help them find a creative path out of this recession - and have business boom once again! Any business owner interested in learning more is encouraged to call Donald Fergus, Jr. at (602) 377-5520 or firstname.lastname@example.org or visit http://www.extremeretrailers.com.
ABOUT THE FOUNDER: Julia R. Hutton – Chief Executive Officer
Known within the marketing industry as an expert with breakthrough ideas, Julia Hutton has decades of experience in helping companies of all sizes and types reach their potential. Hutton is the Founder/CEO of Orca Communications Unlimited, LLC, a highly acclaimed PR firm based in Phoenix which she launched in 2002. Prior to founding Orca, Hutton made waves as an executive at one of the largest PR firms in San Diego where she was responsible for creating strategies the media simply could not ignore. In addition to Orca Communications and now ExTreme ReTrailers, Ms. Hutton was a founding business partner for Spirit of the Sun Solar Systems, a company that manufacturers custom solar generators for commercial and private use. Over the course of her distinguished career, she has headed several profit and non–profit organizations. Hutton’s extensive retail, marketing, public relations, management and entrepreneurial experience enables her to understand and relate to today’s business owner and deliver real solutions for more profitable business operations.
For media inquiries and interview requests, please contact Wendy Roberts, PR Director at Orca Communications Unlimited at 480-346-4004 or wendy(at)orcapr(dot)com.