Launches Social and Mobile Campaign to Ignite Sales of American Art and American Antiques

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When New York's Americana Week rolls around again in January 2012, dealers at the Winter Antiques Show, Antiques at the Armory, Americana and Antiques@the Pier and the Metro Show will have the support of an independent source. Americana and its mobile app will help sellers reach more new buyers.

When New York's Americana Week rolls around in January 2012, it will have the trans-media storytelling power of behind it, driving new audiences to traditional venues. is the awareness campaign launched recently to help introduce the events, dealers and arts of Americana Week to new audiences.

According to the campaign's coordinators, Eric Miller, founder of Urban Art and Antiques ( and Calendar of Antiques (, and Regina Kolbe, President of the marketing firm PR To the Trade (, is the public's "Gateway to Americana Week."

The website covers shows, auctions, attractions, places to stay and offers travel tips. A supporting mobile app will provide immediate access to the events and participants.

"People may know about Americana Week," Eric Miller said, "but how do you instill the desire to buy? The best way is to create a sense of pride in American works of art, much as the new Chinese buyers have in their culture and heritage." addresses that with trans-media storytelling. "Simply put, that means creating interesting content about the collecting areas and then spreading it across the social channels in the ways that resonate with the users those channels." (

Ms. Kolbe added, "Americana is the first time dealers and shows have an independent Internet source to carry their message. The message is the back-story of American art and antiques, the back-story of the American dream brought to life through the hands of painters, crafts people and makers from Colonial times to the present.

"When a connection is established between the visual and the historical, the next step is wanting to shop for authentic Americana."

The website will post content from contributing editors and dealers who participate in the campaign. While press releases will not be accepted, participants will be free to write on their specialty, once the site's coordinators approve the subject matter. An editorial board is currently being established to moderate and maintain a healthy balance of editorial matter.

At its most effective, the content will paint Americana with a broad brush, connecting socially-inclined web users and allowing them to relate Americana to their specific interests, Mr. Miller stated.

The mobile app will fill the needs of people who take their content "lite" and on the go. It also serves as an on-the-spot guide for visitors in search of specific items or specific dealers. ( is a co-op ad based program, open to every organization that benefits from Americana Week events. Combo media packages offer exposure on the website, the app and across social media.

For more information on how to be an participant, please visit


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