Piscataway, NJ (PRWEB) September 12, 2011
Aequor Technologies Inc., a global IT consulting and solutions company headquartered in New Jersey, today announced the launch of Aequor Media, LLC. The new company is dedicated to providing strategic, customized solutions for B2B and Consumer Magazines, Newspapers, Books, Fortune 1000 Companies and Professional Services Firms. Aequor Media will provide comprehensive business process outsourcing and knowledge process outsourcing services in the areas of Editorial Services, Creative Services, Digital Services, Print Production, Marketing and Research, Call Center and Back Office Services.
Aequor Media will be strategically located at One Penn Plaza, 36th Floor, New York for close proximity to the media community in the tri-state area.
“The launch of Aequor Media reaffirms our commitment to the media industry and will effectively channelize our in-depth experience and expertise for the benefit of our customers,” said Manmeet S. Virdi, CEO & Co. Chairman, Aequor Group of Companies. “I’m pleased to announce the appointment of Michael Marchesano as President & CEO of Aequor Media. I am confident that under his leadership, the new company will experience dynamic growth. Michael has an impeccable reputation and is highly regarded throughout the industry. His first-hand knowledge of the challenges and opportunities faced by media companies today will provide great value to our media customers."
Mr. Marchesano is a media industry veteran, most recently serving as the Managing Director of the Jordan Edmiston Group. A former top executive at The Nielsen Company and Nielsen Business Media, he is known for his strong strategic and management skills. He will be joined by Vice President of Sales Geraldine FitzGerald, a highly respected media industry executive and former Group Publisher at The Nielsen Company. During her career, Ms. FitzGerald has distinguished herself as a dynamic, collaborative leader skilled at building client relationships and high performance teams.
The leadership team will also include Chief Technology Officer KJ Saini, who has more than 15 years of experience in the media industry. Prior to joining Aequor, Mr. Saini served as Vice President, Technology of Nielsen Business Media.
On joining Aequor, Mr. Marchesano said, “I am looking forward to my new role and the opportunity to lead Aequor Media. I’m positive that the combined knowledge and deep domain experience of the key leadership team will position Aequor Media as the strategic customer choice for BPO/KPO services powered by Aequor’s industry leading processes and technologies.” He adds, “I had the opportunity to work with Aequor as a client, while serving as the President of Nielsen Business Media. The experience was extremely positive and I was impressed with Aequor’s strong focus on customer values, excellent service and partnership approach”.
On the launch of Aequor Media, Kamalpreet S. Virdi, President & Board Chairman, Aequor Group of Companies, said, “Aequor Media has been conceived for the customers to provide the highest level of services and deliver on their continued trust in us. We partner with media companies to achieve strategic benefits and enable them to serve the global marketplace. Our strength lies in our combined knowledge of the publishing industry and technology to provide a comprehensive suite of BPO/KPO services.”
Aequor Media’s services assist publishers in managing emerging digital technology, expanding online capabilities (including smartphones and digital tablet applications), integrating print products with digital offerings and building IT solutions to maximize customer value. The services will appeal to all media companies, whether privately owned, held by private equity investors or publicly traded, that are looking to expand product offerings and revenue streams, while containing costs and delivering an immediate impact to the bottom line.
Aequor Media services include:
- Applications: Smartphones (iPhone 5 & Android) and Digital Tablets
- Editorial Services: New Content Development; Copy Edit, and Proof Reading
- Print Production: Layout Services, Print Manufacturing, Distribution and Fulfillment
- Creative Services: Advertisement and Art creation for Print & Web
- Marketing and Research Services: Brand Research, Develop Research Strategy, Campaign Management and Media Kits
- Sales Support Services: Inside Sales Support, Order Entry, and Post Sales Client management
- Digital Services: eMagazines, eNewsletters, Content Management System, Web hosting, SourceBook and BuyerGuide, and e-Commerce and subscription system
About Aequor Technologies, Inc.
Aequor Technologies is a global IT consulting and solutions company headquartered in New Jersey, United States of America. The company provides cutting-edge customized IT solutions with personalized service. Aequor has received the SEI CMMi Level 3 certification that endorses its process, capabilities and systems. Aequor has established strong presence in USA, Canada, Middle East and has a high-tech global remote development center in India. For more information, please visit http://www.aequor.com.