MEDSEEK Introduces Predictive Analytics Technology to Help Healthcare Organizations Target the Right Patients to Increase Service Line Revenue and Increase Marketing ROI

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ecoSmart Patient Precisioning now available for hospitals and other healthcare organizations.

With ecoSmart, MEDSEEK has rounded out its technology stack to allow hospitals to precisely identify the needs of their constituents and intelligently position their services.
--Peter Kuhn, MEDSEEK CEO

MEDSEEK, the leading provider of enterprise eHealth solutions for hospital systems that give patients, clinicians and administrative staff an optimal 360-degree online experience, today announced the general availability of their ecoSmart Patient Precisioning solution. This new technology utilizes predictive analytics to provide a healthcare organization with the ability to identify ideal targets within its community, make informed strategic decisions, receive a higher return on investment for its marketing campaigns and provide a unique experience for existing and prospective patients using personalized Web content.

“By pinpointing ideal patients, healthcare organizations will be able to target the best possible candidates for specific service lines, identify segments of the population that require a certain type of care in order to better address their needs, and provide ongoing support for chronic disease patients. It’s a vital part of a hospital’s marketing strategy and plays a key role in the infrastructure of an Accountable Care Organization,” said Peter Kuhn, MEDSEEK CEO. “This tool provides healthcare executives with the information they need to make strategic hospital decisions based on their community’s specific needs.”

Utilizing predictive analytics on national, regional and local databases, the ecoSmart Patient Precisioning technology provides healthcare organizations with the ability to make strategic decisions based on the propensity for its population to require specific services. The information is refreshed continuously, giving healthcare executives timely and relevant evidence to make sound decisions on the viability of new construction projects, recognize areas of waste within the healthcare system and accurately identify marketing strategies that will appeal to its demographics. Having this type of information will allow hospitals to realize a higher return on investments and use budget dollars more effectively.    

Another component of the new technology will be the addition of customized marketing programs such as direct mail and email campaigns and personalized Web content to engage and empower patients to better manage their care. The predictive analytics engine uses population statistics and propensity data that enables healthcare organizations to create targeted marketing campaigns that address the needs of its community and align with the overall organization objectives. The new service will provide point-of-service production and distribution based on the ideal target list, eliminating wasteful spending on marketing campaigns.

ecoSmart Patient Precisioning uses predictive data modeling to calculate the probability of named individuals using and paying for a profitable medical service. Superior to other healthcare CRM tools, ecoSmart Patient Precisioning utilizes a proprietary, risk-based profiling methodology, called Propensity™, to identify the candidates most likely to use up to forty different inpatient and outpatient services, analyzes national and organization-specific databases using more than 50 IDEAL™ Target recipes to identify high-value, high-risk patients and prospects, and leverages proprietary Beehive technology to segment the results by life stage, to deliver effective, behavior-influencing messaging to consumers.

Along with personalized content in print campaigns, the patient acquisition and retention technology will provide a unique experience for patients online using content tailored to his or her unique needs. Based on patient’s past and present medical conditions, their demographic data, other healthcare indicators such as their potential risk of developing a new condition, messaging and visual elements of the website will dynamically change. Each personalized content area will provide the healthcare organization with the ability to highlight preventative care offerings, promote new facilities, physician specialties and services available and communicate more effectively with patients.

“With ecoSmart, MEDSEEK has rounded out its technology stack to allow hospitals to precisely identify the needs of their constituents and intelligently position their services,” said Kuhn. “MEDSEEK’s ecoSmart technology ensures that the industry leading 360-degree experience we offer to physicians and patients can be leveraged in a way that makes management and marketing of the healthcare organization smarter, more efficient, and more profitable.”

About MEDSEEK
Since 1996, MEDSEEK has focused exclusively on creating a 360-degree optimal eHealth experience for patients, clinicians and administrative staff by removing traditional integration and communication barriers, workflow roadblocks and redundant processes. MEDSEEK solutions enable hospitals to execute enterprise-wide strategic objectives by improving quality of care, uncovering new sources of revenue and generating meaningful loyalty among physicians and patients with a low-risk, high-return investment that leverages existing IT investments and infrastructure. For more information, visit http://www.medseek.com or call 1.888.MEDSEEK.

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