Lyra Releases Three New Reports Delivering Worldwide Forecast Data and Analysis for the Monochrome Laser MFP Market

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Lyra Research has released three new reports that provide worldwide forecast data and analysis for the monochrome laser MFP market. The three reports—Worldwide Forecast for Low-End A3 Monochrome Laser MFPs, 2008–2015; Worldwide Forecast for Segment 1–4 A4 Monochrome Laser MFPs, 2008–2015; and Impact of the Recession on High-End Monochrome Laser MFPs: Worldwide Forecast, 2008–2015—are based on key findings from Lyra’s first-half 2011 Hard Copy Industry Advisory Service (IAS) Forecast 360.

Lyra Research, the digital imaging authority (http://www.lyra.com), has released three new reports that provide worldwide forecast data and analysis for the monochrome laser MFP market. The three reports—Worldwide Forecast for Low-End A3 Monochrome Laser MFPs, 2008–2015; Worldwide Forecast for Segment 1–4 A4 Monochrome Laser MFPs, 2008–2015; and Impact of the Recession on High-End Monochrome Laser MFPs: Worldwide Forecast, 2008–2015—are based on key findings from Lyra’s first-half 2011 Hard Copy Industry Advisory Service (IAS) Forecast 360.

Worldwide Forecast for Low-End A3 Monochrome Laser MFPs, 2008–2015 examines how low-end A3 monochrome laser MFP shipments sharply declined again in 2010 after suffering a precipitous decrease in 2009. The continued downturn in this market is a result of several factors. First, the decrease in employment among medium- and large-size businesses has reduced the need for new personal and departmental MFPs and has created a surplus of MFPs that can be redeployed as needed. In addition to the reduced number of employees at larger companies, small businesses are cutting back on the acquisition of capital equipment. The decline in shipments also can be attributed to vendors shifting to faster-speed machines (Segment 5 and 6 A3 devices), color MFPs, and A4 MFPs, as well as corporations engaging in managed print service (MPS) initiatives.

The report covers Segment 1–4 A3 monochrome laser MFPs with print/copy speeds from 0 to 69 ppm. It includes data regarding worldwide shipments and revenue, average sales prices, and representative products for each of the segments. The report also breaks down Segment 1–4 A3 monochrome laser MFP shipment figures by region: North America; Latin America; Europe, the Middle East, and Africa (EMEA); and Asia Pacific. For more information on Worldwide Forecast for Low-End A3 Monochrome Laser MFPs, 2008–2015, please visit https://store.lyra.com/ProductDetails.asp?ProductCode=I1109B.

Worldwide Forecast for Segment 1–4 A4 Monochrome Laser MFPs, 2008–2015 explores how sales of A4 monochrome laser MFPs rebounded in 2010 after plummeting in 2009. Worldwide shipments of A4 monochrome laser MFPs increased to just over 5 million units in 2010 after decreasing by 20 percent in 2009 to 4.8 million (see attached figure). The A4 monochrome MFP market will experience a slight rebound over the short term but is expected to decline again between 2013 and 2015, primarily as a result of users migrating to faster segments. The regional distribution of shipments of these devices will continue to shift, with markets in EMEA and Asia Pacific gaining prominence among the worldwide regions.

The report covers Segment 1–4 A4 monochrome laser MFPs with print/copy speeds from 0 to 69 ppm. It provides data regarding worldwide shipments and revenue, average sales prices, and representative products for each of the segments. The report also breaks down Segment 1–4 A4 monochrome laser MFP shipment figures by region: North America, Latin America, EMEA, and Asia Pacific. For more information on Worldwide Forecast for Segment 1–4 A4 Monochrome Laser MFPs, 2008–2015, please visit https://store.lyra.com/ProductDetails.asp?ProductCode=I1109A.

Impact of the Recession on High-End Monochrome Laser MFPs: Worldwide Forecast, 2008–2015 discusses why the recession impacted the high-end segment of the monochrome MFP market earlier than it affected other monochrome MFP segments. The decline began in mid-2008, when limited access to credit, which is often required to purchase these expensive devices, caused the market to falter. The downturn was further intensified by customers who normally would have purchased MFPs for high-volume walk-up environments or for central reprographic departments deferring purchases between 2008 and 2010. Unit shipments declined by 8 percent from 2009 to 2010, and shipments are expected to continue their downward slide through 2015. This market will continue to be significantly impacted by such factors as the growth of electronic delivery, as business continue to move to electronic statements, marketing collateral, and financial data, and the influence of managed print engagements.

The report covers Segment 5 (70–90 ppm) and 6 (91 ppm+) high-end monochrome laser MFPs. It includes worldwide shipment and revenue figures for Segments 5 and 6 and a breakdown of high-end monochrome MFP shipments by region: North America, Latin America, EMEA, and Asia Pacific. For more information on the Impact of the Recession on High-End Monochrome Laser MFPs: Worldwide Forecast, 2008–2015, please visit http://store.lyra.com/product_p/i1108d.htm.

“Changes in business practices and user printing habits as a result of greater use of mobile devices and electronic documents, managed print engagements, and a shift to color MFPs for all-around office printing will have a lasting impact on the overall monochrome laser MFP market,” commented Larry Jamieson, director of Lyra’s Hard Copy Industry Advisory Service. “Hardware vendors realize that printing opportunities are becoming more limited and that some workplaces are changing dramatically, which means they must focus on bright spots such as the solid growth expected for Segments 3 and 4 of the A4 monochrome MFP market and opportunities in emerging markets such as Asia Pacific.”

Ordering the Reports
The three monochrome laser MFP reports—Worldwide Forecast for Low-End A3 Monochrome Laser MFPs, 2008–2015; Worldwide Forecast for Segment 1–4 A4 Monochrome Laser MFPs, 2008–2015; and Impact of the Recession on High-End Monochrome Laser MFPs: Worldwide Forecast, 2008–2015—can be purchased now for $950 per report. For more information about report purchasing options, please contact Sandy Tobin, client relations manager, at 617-454-2612 or stobin@lyra.com, or visit Lyra’s online store at http://store.lyra.com.

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Sign up now for Lyra’s Hard Copy, Wide-Format, Marking Supplies, Media Supplies, Consumer Imaging, Europe, and China Research Briefs, which feature forecast information and primary research data. The research briefs are delivered via e-mail approximately every quarter. Special bulletins also are distributed that contain information regarding Webcasts and events related to each of the topics in the briefs. To update your profile and add your name to the mailing list, click here http://visitor.constantcontact.com/d.jsp?m=1101693414919&p=oi and enter your e-mail address. Instructions that explain how to join the appropriate list will be e-mailed to you.

About the Hard Copy Industry Advisory Service
Technological changes, shifting distribution channels, and new user requirements are reshaping the printer and digital copier industries. Lyra’s Hard Copy Industry Advisory Service provides expert analysis and coverage of digital output devices in the office-printing environment, the consumer market, and the small office/home office and small and medium-size business markets.

Lyra Research: The Digital Imaging Authority
Lyra Research collaborates with imaging industry decision makers worldwide, enabling clients to strengthen their market position and achieve profitable growth. Lyra’s expert analysts and editors help clients devise and implement creative solutions to business challenges, providing them with competitive intelligence, strategic and tactical advice, news and analysis, and market forecasts.

Since 1991, Lyra’s custom research and consulting, advisory services, award-winning journals, and innovative events have set the standard for analysis of imaging hardware, consumables, and digital photography markets.

Visit http://www.lyra.com to learn more about how Lyra can be your strategic business partner.

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