Ifbyphone® and Unbounce Partner to Boost Landing Page Conversions for Marketers

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Ifbyphone® provides Unbounce customers with call tracking capabilities that enable multi-channel A/B testing of landing pages.

Ifbyphone®, the leader in voice-based marketing automation, announced a partnership with Unbounce today, the fastest and most powerful D.I.Y. landing page platform service for marketers. The partnership enables customers already using Unbounce’s online marketing metrics to begin tracking one the most difficult metrics to capture — phone call conversion. Ifbyphone’s call tracking applications will provide the full picture of landing page conversions, enabling marketers to better assess the effectiveness of their campaigns.

“Marketers need to consider all points of conversion to effectively measure the success of their campaigns,” said Rick Perreault, CEO of Unbounce. “Our technology, coupled with Ifbyphone’s call tracking capabilities, gives our customers unprecedented insight into campaign conversion.”

While Unbounce maintains analytics on landing page variations that drive the most online conversions, Ifbyphone provides reports on the number and quality of phone inquiries each landing page generates.

Ifbyphone not only enables marketers to better understand what pages are driving conversions generated from voice interactions, but also connects eager buyers to a sales representative faster. When visitors to an Unbounce landing page call an Ifbyphone number, they hear a custom greeting about the specific landing page offer. They are quickly connected to a sales representative, who hears a “whisper message” about the caller’s intent. The sales messages can be tailored to the callers’ interests, ultimately helping boost close rates.

“Unbounce is a recognized leader in the marketing optimization space, and we’re excited to offer call tracking as an added layer for marketers to boost conversions and capture more leads,” said Irv Shapiro, CEO of Ifbyphone. “This partnership ultimately makes marketing activities more measurable.”

A webinar highlighting landing page optimization tips and introducing the partnership will take place on Wednesday, September 21, 2011 at 12:00 CST. Register online at
https://www3.gotomeeting.com/register/292789078. Webinar attendees will receive a special promotional offer to trial both Ifbyphone and Unbounce.

To learn more about Ifbyphone’s suite of voice-based marketing automation services, including Call Tracking, Call Distributor, Hosted IVR, and Voice Broadcasting, visit http://www.ifbyphone.com.

About Ifbyphone®
Ifbyphone is the leading voice-based marketing automation platform that manages, measures and automates voice interactions in the marketing process — including lead capture, lead nurturing, lead routing, and lead analysis. The Ifbyphone suite is a set of software-as-a-service applications implemented easily across an organization for better decision making and improving interactions across the customer lifecycle. Companies of all sizes and across all industries use the Ifbyphone platform, including health care, real estate, home services, and a variety of marketing applications.

About Unbounce
The Unbounce Landing Page Platform makes it easy for marketers to create, publish and A/B test targeted landing pages without having to rely on IT or web developers. What would normally take days or weeks can be done in hours or even minutes using Unbounce. Choose from the suite of fully customizable templates for lead generation or click through pages, or create a page from scratch using the built-in WYSIWYG editor. Marketers can publish pages live with a single click, and quickly set up an A/B split test to optimize messaging and designs for higher conversion rates - all without any knowledge of HTML or the need for I.T. Unbounce is ideal for anyone doing paid search, display, email and social media marketing.

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Lauren Eichmann
Ifbyphone
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Jason Ferrara
Ifbyphone
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