Wordans.com Launches New Service This Week Providing the Largest Format Custom Posters and Prints Available Online

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The online custom apparel and accessories retailer expanded it line to include large format prints, canvases and wall coverings. The launch marks the first time an online retailer has made prints of this size available to the public. The company's president provides some tips for the online shopper.

Online custom apparel retailer Wordans.com launched a new line of large format printed products this week. The line is aimed at consumers looking to customize the decor of their homes and offices, and businesses requiring signage for marketing and trade show purposes. The products include custom-made full color posters ranging in size from 8”x8” to 40”x120”, peel and stick wall coverings and canvas prints.

The launch marks the first time an online retailer has made prints of this size available to the public. Visitors to the website simply choose the size and type of print, then upload an image file. Formatting and correction work is done by Wordans' technical staff. The company claims a 48 hour turnaround on the prints.

“We analyzed the current online offerings in this space and found that most retailers weren't providing consumers with prints larger than 80” or so. Some claim to offer larger sizes, but only as special order items,” says Eric Gautier, the company's founder and president. Large format printing is a growing sector both for business and personal use. A recent study conducted by Infotrends and Wide Format Imaging showed that large format printers are doing more and more of their business directly with consumers. Based on the results of the study, this B2C activity currently accounts for 15% of the overall revenues for large format printers.

“We foresee steady growth in this market, especially at the consumer level.” Gautier's sentiments are based on trends in both the printing industry and digital photography equipment. According to the Camera and Imaging Products Association, the total number of digital cameras shipped in July 2011 was over 10 million units, up from 8.7 million units in July 2010. With it's new entry into the print market, Wordans seems well placed to take advantage of these movements.

The Montreal based company was established in 2009 by Gautier in an effort to bring professional commercial printing facilities into the hands of the public at large. “My goal with Wordans.com is to allow people to further express their individuality by providing everyone with a simple, inexpensive way to create custom apparel, accessories and décor,” said Eric Gautier from his base of operations in the Mile-End district of Montreal.

The company functions based on this vision, making Wordans.com an “outlet for individual creativity.” Be it a logo or picture on a custom t-shirt, a name on a laptop, iPad or iPhone skin , or a large poster print of a favorite holiday photo, Gautier's team have built both the IT infrastructure and production facilities to be able to provide their products efficiently to online shoppers.

“Wordans has essentially made the customization of your environment, electronic devices and clothing easier than ever before,” said Gautier. “For the ambitious, we have built a system which for example allows a t-shirt designer to operate a shop without ever having to worry about keeping an inventory or any customer service requests...not to mention rent.”

Wordans built its reputation by supplying large custom t-shirt orders to major Canadian companies and brands, including Electronic Arts Canada, Cirque du Soleil and Ubisoft to name a few. The company is constantly adding new customizable products to their line, which currently includes the aforementioned t-shirts, hoodies, sweatshirts and iPhone and iPad skins.

Eric Gautier's quick tips for the online shopper:

  • “Keep a measuring tape close at hand, especially when ordering larger items such as custom prints online. This will save you from any disappointing surprises when the products arrive.”
  • “Many of your friends and colleagues may have the same model of phone or laptop as you do. Employers often issue the same devices to their staff. Custom skins for your laptop, iPad or iPhone make it easy for you to identify and retrieve your device in public situations. Pick your favorite bright colors for your skin to set your electronic devices apart.”
  • “When shopping for custom printed clothing online, be sure to pay special attention to the quality of the garment itself. If this information is not available, be sure to ask. We have received a lot of feedback from clients who bought customized t shirts online only to find that they did not last. Whenever possible, opt for quality North American made garments to ensure longevity.”

reference: http://www.myprintresource.com/article/10221466/research-wide-format-outlook-part-three-consumers-buying-habits



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