Empathica to Moderate Panel at the 2011 Foodservice Social Media Universe Conference

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Presenting as a panel moderator, Empathica’s Julia Staffen will lead a conference session on the evolution of brand loyalty and guest satisfaction management.

Empathica Inc., a leading provider of Customer Experience Management (CEM) solutions to more than 200 of the world’s most respected brands, announced today that Product Evangelist, Julia Staffen, will moderate a panel session during the Foodservice Social Media Universe (FSMU) taking place September 18-20 in San Francisco.

Focusing on best practices for social media in the foodservice industry, FSMU will feature keynotes and informative panel sessions on brand monitoring, defining strategy, measuring effectiveness and ROI, and connecting and engaging with customers.

Empathica’s Staffen will moderate a panel session entitled, “Rewarding Brand Loyalty: The Evolution of Guest Satisfaction.” In this discussion, attendees will learn best practices for successfully rewarding guests and how to incorporate fan rewards into a social media strategy. At Empathica, Staffen is responsible for facilitating social CEM lifecycles, from advocate acquisition and retention through brand advocacy, to leveraging the consumer social graph for marketing and operational improvement.

Staffen also spearheads Empathica’s social media strategy and helps shape social CEM initiatives, notably through Empathica’s GoRecommend. As a patent-pending social media advocacy engine, GoRecommend empowers advocates to share their positive brand experience virally with their friends on today's most popular social networks.

Over the past year, GoRecommend clients have found identified and mobilized brand advocates who have shared recommendations with more than 65 million friends and followers.

“Social media, especially online referrals and recommendations from friends, is becoming even more of a key influence in guest satisfaction within the foodservice industry,” said Staffen. “Through this conference, industry executives have the opportunity to gather and learn more about social media best practices as it relates to their specific businesses. Together with the other panel members, I look forward to sharing tips on how brands can improve product strategy and client management within the foodservice space.”

For more information about attending the Foodservice Social Media Universe, visit the website or register here.

About Empathica:

Empathica provides Customer Experience Management programs to more than 200 of the world's leading brands, ranging from multi-unit retailers, to banks and restaurants. Its rich analysis of survey data using state-of-the-art surveying and dashboard reporting software allows for performance-improvement solutions, evidence-based marketing insights, and customer experience management consulting. Annually, Empathica's 30 million customer surveys in 25 languages reach more than 70,000 locations. A privately-held organization, Empathica is headquartered in Mississauga, Ontario, Canada, has an office in Birmingham, England, and U.S. executive consultants in New York, Chicago, Los Angeles, Atlanta, and Bozeman, Mont. For more information about deriving actionable insights that enhance a brand's operational excellence, visit Empathica at http://www.empathica.com.


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