PRIME Research Expands New York Office

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New Madison Avenue Address Furthers Global Expansion

PRIME Research, a global leader in strategic communications research, announced today the relocation of its New York operations to larger quarters at 301 Madison Avenue. The expansion is the result of PRIME’s rapid growth in the Americas and strengthened management team.

“As the pace of business continues to accelerate and as more communicators seek ways to efficiently and economically improve performance while generating a positive return-on-investment, PRIME’s consulting expertise, advanced technology and proven methods help clients navigate their way towards success,” said Mark Weiner, CEO of PRIME Research in the Americas. "Our growth in this tough economy is credited to our strength in providing precision client focus, our leading edge capability in both social and traditional media measurement, and our flexibility to work across multiple markets.”

PRIME Research in North America has a well-established team of 50 consultants and analysts in Ann Arbor, Michigan, Chicago, Illinois and New York, New York. Since its origins as an academic institute in 1987, PRIME has grown and diversified, now providing traditional and social media monitoring, executive summaries, real-time dashboards, strategic media analysis, reputation benchmarking and other services to global and domestic clients. PRIME Research serves multiple business sectors from consumer products to high-tech; from chemicals to finance and from automotive to pharmaceutical, government and professional service providers.

About PRIME:
A communications research innovator, PRIME Research’s locations in the USA, Brazil, Uruguay, UK, Germany, Switzerland, India and China serve clients in 35 countries. With fifteen industry practice areas as well as a complete array of public relations monitoring, research, evaluation and consulting services, PRIME leverages its marketing and corporate communications expertise to help clients to build brands and reputations. For more information on PRIME, visit


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Deborah Radman

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