Boston, MA (PRWEB) September 13, 2011
iProspect, the global digital performance agency, today announced the launch of a specialty practice catering to luxury brands, iProspect Luxury. Strong growth has inspired iProspect’s investment in the new group of online marketing services for this sector. The new practice includes an impressive roster of luxury clients including Neiman Marcus Group, Godiva, Cole Haan, and many more.
With the ambition of continuing to partner with the world’s leading luxury brands, iProspect Luxury will facilitate the development of successful online strategies to create brand awareness and drive revenue. iProspect Luxury will enable luxury brands to reach their target audiences efficiently and effectively through paid search, brand engagement and performance based display media, social media strategy, SEO, comparison shopping engines, conversion optimization, mobile marketing, and attribution modeling.
Headed up by digital luxury veteran Andrea Wilson, Director of Digital Strategy—Luxury Practice Lead, iProspect, the new practice has a dedicated team with extensive experience in online strategy and luxury consumer understanding to meet the unique needs of affluent customer-focused companies. iProspect Luxury has long-term experience in driving results for luxury brands through digital strategies that highlight the affluent customer’s purchasing path.
“We are elated about the launch of iProspect Luxury,” said Rob Murray, Global CEO, iProspect. “From targeting affluent consumers to helping brands extend their reach on a global scale, our deep-set experience makes us a trusted partner in promoting these highly respected brands. We are more than just another agency for our suite of luxury clients — we’ve formed a highly effective partnership and have become a trusted extension of their team.”
In addition to being the strategic visionary for iProspect’s luxury clients’ teams, Wilson currently leads the iProspect Luxe Group, a specialty group of online marketers and online luxury experts that focus on topical trends within the industry. The Luxe Group recently released a whitepaper, “The Luxury and Premium Online Consumer: Actionable Digital Strategies Based on Searching and Buying Behavior Analysis,” which was the first actionable research study to identify, not only searching and buying behavioral patterns, but also overlap between the luxury consumer and how to effectively market to this group.
“These brands recognize that online marketing plays a key role in their ability to effectively engage with current affluent customers as well as aspirational consumer groups of growing importance,” said Wilson. “Fortunately, iProspect has been working with clients in the luxury realm for over 10 years now, some of which have been clients for that entire duration.”
iProspect is a leading global digital performance agency. The company helps many of the world's most successful brands maximize their online marketing ROI through paid search, social media strategy, search engine optimization, display media, comparison shopping engines, conversion optimization, mobile marketing and attribution modeling and management, research, and other related services. The agency, which is part of Aegis Media, has received numerous industry awards including: The 2010 ClickZ Connected Marketing Award for Best Use of Search Engine Marketing; The 2009 Search Engine Strategies Award for Best Social Media Marketing Campaign; The 2009 Search Engine Strategies Award for Best Use of Local Search. With offices in Boston, New York, Chicago, San Francisco, Dallas-Fort Worth, and around the globe, iProspect can be contacted at 1-800-522-1152, or by visiting http://www.iprospect.com.