The analytics and customization capabilities of Adyen will allow Moneris to micro-target consumer feature preferences, which have been shown to drive higher conversion rates, as well as identify over twenty specific patterns of fraud.
Marlborough, MA (PRWEB) September 13, 2011
Adyen, the global leader in international payment processing is pleased to announce its integration with Moneris, the largest processor and acquirer of credit and debit cards in Canada. By accessing Adyen's global payment network, customers of both companies will now have a single point-of-entry to a global suite of credit, debit and local payment methods.
According to the North America B2C e-commerce report 2010, the number of Internet users in the United States is estimated to reach 205 million in 2010 (accounting for 66% of the population). The older Canadian population is the fastest growing segment of online users. By leveraging the strengths of each other, merchants of both Adyen and Moneris will be able to offer the relevant payment methods to the desired customer base increasing the probability of an on-line conversion.
"Moneris has always focused on serving the needs of our customers both for their present as well as their future needs,” said Chris Poshni, Vice President, Sales Operations for Moneris. “By working with Adyen, Moneris is allowing our customers more choices and flexibility in regards to serving their target audience effectively."
The analytics and customization capabilities of Adyen will allow Moneris to micro-target consumer feature preferences, which have been shown to drive higher conversion rates, as well as identify over twenty specific patterns of fraud and set parameters to prevent future deceptive payments. The partnership with Adyen will also expedite experience with international markets, as well as supply extensive offering of payment options and fully customizable platforms for Moneris’ customers.
"We are delighted to partner with Moneris, the market leader in Canada,” said Peter Caparso, President of Adyen North America. “As the e-commerce market continues to evolve, we take great comfort knowing that we are working with a partner who will be able to assist us in serving our joint customers needs."
About Moneris Solutions
As one of North America's largest providers of payment processing solutions, Moneris offers credit, debit, wireless and online payment services for merchants in virtually every industry segment and processes more than three billion transactions annually. Through its Ernex division, Moneris offers electronic loyalty and stored-value gift card programs. With more than 350,000 merchant locations, Moneris provides the hardware, software and systems needed to improve business efficiency and manage payments. For more information please visit http://www.moneris.com.
Adyen is the leading provider of global Internet payment and e-commerce solutions for mid, large and enterprise e-commerce merchants. Adyen’s revolutionary Internet payment solution enables merchant to significantly increase online conversion by optimizing the online payment process. This “one-stop” solution can be implemented within days and connects companies to global customers through a growing offering of payment methods. To learn more, please go to http://www.adyen.com.