Trada Creates a Certified Reseller Program For Crowdsourced Paid Search Advertising

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Reseller Partner Program gives agencies, SEO and web development firms a scalable and profitable solution for offering paid search services to their clients

Trada, the world’s first crowdsourced paid search marketplace, has developed a certified reseller partner program, allowing SEO firms, web development firms and online marketing agencies to easily add paid search solutions to their service offering.

Trada’s partner program was created as a result of increasing demand from digital marketing agencies that wanted to offer Trada’s turnkey paid search solutions to their clients. Trada’s partners recognize the immense value paid search brings to their clients, but they lack the expertise and/or in-house staff to offer a scalable and profitable solution. Trada gives its partners the ability to build a paid search practice without the expense of hiring new staff to support it.

“Offering Trada’s paid search services to our clients has allowed us to create a substantial new revenue source while remaining their go-to source for online marketing,” said Tony Grebmeier, partner at digital marketing firm ThirdView. “Without Trada, it would be absolutely impossible to profitably offer a paid search solution to our clients.”

Trada currently works with 34 partners, each bringing as many as 15 advertisers to Trada’s marketplace. Currently, partners account for 28 percent of spend in Trada’s marketplace.

Trada partners maintain complete control of the campaign and the client relationship, but working with Trada allows them to focus on strategic consultation instead of the tactical execution of paid search. Trada puts its more than 2,000 paid search experts (called Optimizers) to work building out a complete paid search campaign including keyword development and bid pricing, ad copy writing, ad group architecture and regular testing and optimization of all aspects of the campaign. Trada’s certified partners provide their clients ongoing campaign management and customized reporting.

“When we saw how well Trada’s marketplace helped online marketers who lacked the time and expertise to successfully run paid search campaigns themselves, we knew we could bring the same solution to online marketing agencies,” said Niel Robertson, founder and CEO of Trada. “It’s been gratifying to see the demand for a reseller partner program exceed our expectations.”

Trada’s Certified Reseller Partner Program is for qualified agencies and consultants who receive exclusive training and certification, advanced reporting, account management support and co-marketing opportunities. In addition, Trada will refer business to members of its partner program looking for additional online solutions.

For more information about Trada’s Certified Reseller Partner Program, contact Eric Herman at eherman@trada.com or 617-290-6208, or go to http://www.trada.com/channel-partners.

About Trada
Located in Boulder, Colo., Trada is the world’s first and only crowdsourced paid search marketplace, where a community of more than 2,000 paid search experts – Optimizers – work and are paid on their performance. Advertisers and agencies that run their paid search campaigns on Google and Yahoo/Bing through Trada will have multiple Optimizers working on their campaigns at the same time. The diversity of thinking, expertise and constant campaign optimization that comes from a group of paid search experts working on a campaign gets results an individual or software application simply can’t achieve. For more information, visit Trada’s Website.

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Elaine Ellis
Trada
(720) 252-8105
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