“It is an exciting time to join Maxifier as the company builds its leadership position and customer base globally," said Katsur. “I look forward to helping further shape the market as part of the Maxifier team."
New York, NY (PRWEB) September 13, 2011
Maxifier, the world’s leader in online ad campaign performance optimization, announced today the appointment of Anthony Katsur as Chief Operating Officer (COO). Katsur will be responsible for managing the growth of the company, overseeing all elements of product development, implementation, and the launching and scaling of new clients.
Katsur brings more than 16 years of experience building digital media and content delivery solutions. Having most recently served as General Manager of MediaMath, he led all aspects of the TerminalOne platform. Prior to MediaMath, he was at DoubleClick, where he managed all levels of the engineering division, improved and managed its real-time ad serving infrastructure, directed the software development process for enterprise software applications, and led the client services group, and Panther Express, a Client Delivery Network he helped build from the ground up and where he had similar roles leading operations, engineering and client services.
Having reached the milestone of 65 billion managed impressions via the company’s online ad optimization engine, adMAX(TM), Maxifier is on course for a four-fold increase by the end of 2011. Katsur’s depth of expertise will support the growth momentum and help the company to continue serving technology solutions to publishers and advertising networks that strive to optimize the utilization of advertising inventory and maximize campaign performance.
“It is an exciting time to join Maxifier as the company builds its leadership position and customer base globally. Having been a key driver of other pioneering companies in the space – MediaMath, DoubleClick and Panther Express – the potential for Maxifier is clear as a bell," said Katsur. “I look forward to helping further shape the market as part of the Maxifier team."
“The technology behind online advertising is incredibly dynamic and complex, and talented leadership is necessary in order for any firm to thrive. We are thrilled that Anthony is joining the team,” said Jonathan Shaevitz, CEO of Maxifier. “He has proven expertise in leading companies through the technical and organizational challenges in achieving scale, and will be applying his knowledge at Maxifier. His reputation, insight and passion will help to manage our growthand prepare us for the next phase.”
Media companies and top tier publishers rely on Maxifier adMAX(TM), the world’s first ad optimization engine, to optimize the performance of their premium campaigns and maximize their value proposition to advertisers. Ad operations and sales professionals leverage adMax’s real-time engine to measure and optimize campaign performance, forecast and manage global inventories, and increase sales and renewals. Customers report impressive results, including increased CPM, CPC, CPA, eCPM, CTR and revenue. With offices on three continents, Maxifier is growing rapidly and proudly serves an ever-increasing portfolio of top tier media interests. Maxifier is part of the Eurovestech portfolio of companies. For more information, visit http://www.maxifier.com.