Adorama Supports New York Fashion Week with Special Online Editorial Package Covering Fashion Photography

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Photo tips, tools, and techniques, plus profiles of top photographers and lots of great fashion shots, make Adorama.com a must-visit for both amateur and professional shooters

Fashion Week runway photo captured by Adorama Learning Center writer Sandy Ramirez using the world's smallest interchangeable-lens camera, the Pentax Q.

Fashion Week runway photo captured by Adorama Learning Center writer Sandy Ramirez using the world's smallest interchangeable-lens camera, the Pentax Q.

Adorama Camera—New York City’s most cutting-edge photo store—has created a special editorial package, Focus on Fashion, all about the art, craft, and business of fashion photography.

Fashion photography is a defining force in American culture. And no event says more about the styles and trends driving fashion photography than New York Fashion Week, an annual haute-couture pageant that attracts the world’s top designers, models, and photographers. To recognize the importance of this celebrity-studded spectacular, Adorama Camera—New York City’s most cutting-edge photo store—has created a special editorial package, Focus on Fashion Photography, all about the art, craft, and business of fashion photography.

Amateur and professional photographers alike will want to visit the Adorama Learning Center (http://www.adorama.com/learn) to benefit from this expert advice, provided by some of the most knowledgeable writers and shooters in the business. Among the Focus on Fashion articles visitors will find are an interview with Nahoko Speiss, a highly successful Paris-based fashion photographer; a tutorial about using ring flash, one of the favored tools of fashion photographers; tips for getting into fashion photography, or giving any kind of work a fashion flair; and a review of the most stylish digital point-and-shoots on the market, cameras sure to be carried as accessories by some of the celebrities attending Fashion Week.

Videos at AdoramaTV, a part of the Adorama Learning Center, are also a valuable element of Adorama’s Focus on Fashion package. Included are an interview with award-winning fashion and celebrity shooter Scott Hugh Mitchell about getting started in the photography business, and a profile of fashion photographer Ella Manor that focuses on her use of lighting and color.
Whether the designer du jour is Donna Karan or Diane Von Furstenberg, Caroline Herrera or Calvin Klein, photographers will be mobbing the runways at New York Fashion Week. That’s why Adorama’s coverage of Fashion Week, which is being held at the city’s famous Lincoln Center, will also feature daily on-site posts from a noted pro fashion shooter, including pictures he has taken with the brand new Pentax Q ultracompact interchangeable-lens camera.

Whether or not other photographers follow fashion photography, the reality is that it has had a profound impact on the medium as a whole. Fine-art photographers, wedding photographers, portrait photographers, and even photojournalists have embraced many of the techniques and stylistic devices first cultivated by fashion photographers. Fashion photographers are hands-down some of the most inventive shooters in the business.

Readers, visitors, and customers—whether snapshooters, serious amateur photographers, or professionals—should all be reminded that fashion photography’s visual sophistication makes it worth a closer look. Adorama’s Focus on Fashion package offers a great way for them to better acquaint themselves with it, so be sure to send them straight to adorama.com/learn [link here]. And as New York Fashion Week comes to a close, designers’ new lines will soon go on to be the subject of magazine stories and advertising campaigns—and of fashion photographers’ lenses. Enquiring photographers will want to keep an eye out for this important work.

For more information about Adorama’s editorial program and photographic resources, please contact Russell Hart at russellh(at)adorama(dot)com or (212) 741-0052, ext. 2423.

About Adorama [http://www.adorama.com : As one of the nation’s largest photo retail and mail order suppliers, Adorama has served professional and amateur photographers for 33 years. It has recently expanded its service to the community through online photo education (the Adorama Learning Center and Adorama TV) and on-site workshops, programs that make it a unique industry resource. Adorama’s vast product offerings now encompass home entertainment, mobile computing, and professional audio, while its services include an in-house photo lab (AdoramaPix) and pro equipment rental (Adorama Rental Company). Knowledgeable staff and unbeatable pricing make Adorama a one-stop shop for all your photo and technology needs. Visit http://www.adorama.com.

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Russell Hart
Adorama Camera
212-741-0052 2423
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