America's Top Entrepreneurs Share Secrets of $100 Million Success with Wall Street

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How does one find a great idea and then turn it into a $100 million company? Entrepreneurs, start-up wannabes, and small business owners have an extraordinary opportunity this fall to get up close and personal with some of America's superstar company founders, an event inspired by Robert Jordan's book "How They Did It."

On October 3, 2011, five of America's most successful company founders are coming to the New York Stock Exchange building in NYC to participate in the New York Entrepreneurial Bash, a panel discussion event by and for entrepreneurs. The event was the brainchild of entrepreneur Robert Jordan, who interviewed 45 of America's top company founders for his new book "How They Did It."

"How do you start a company from scratch and turn it into a hundred-million-dollar success story? That's a question untold numbers of entrepreneurial dreamers have asked," says Jordan, the event's planner. "The founders participating in our national Entrepreneurial Bash tour did just that, and they'll divulge surprising secrets, share stories of challenge and triumph, and pass along nuggets of wisdom that we hope will motivate and inspire a whole new generation of entrepreneurs and business innovators."

In addition to New York City, the Entrepreneurial Bash is also traveling to the DC and Chicago areas this fall, on October 17 and November 17, respectively. Each leg of the Entrepreneurial Bash features a different group of founders who have agreed to go on record about what it takes to win in any economy. "It's their way of giving back to the business community," says Jordan. If their advice on raising seed capital, hiring the right team, bouncing back from setbacks, and becoming leaner, smarter, and meaner than competitors sparks new startups that generate jobs, that would be an ideal outcome, he adds.

The founders featured in the New York Entrepreneurial Bash include Bonnie Baskin, AppTec Laboratory Services; Glenn Tullman, Allscripts and ECIN; Jim Dolan, The Dolan Company; Mark Tebbe, and Lante Corporation; and Al Berning, Hardcore Computer and Pemstar. The event runs from 4:30 to 7 p.m., at the NYSE building, 11 Wall Street, New York City. To learn more about the NYC, DC, or Chicago speakers, or to register for an event, visit

The tour was inspired by Robert Jordan's critically acclaimed book, "How They Did It: Billion Dollar Insights from the Heart of America"—a book of ideas, stories, and advice from 45 company founders who have collectively created $63 billion in value from scratch.


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Cathy Lewis
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