Vocre Launches at TechCrunch Disrupt SF 2011

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Instant conversational translation app breaks through language barriers

“What was once the focus of sci-fi fantasy (the ‘Communicator’ prop on 'Star Trek', or the ‘Babelfish’ from 'The Hitchiker’s Guide to the Galaxy'), today we have made reality with this new technology.”

Vocre [voh-krey], launched today at TechCrunch Battlefield among 30 of the brightest start-ups vying for coveted attention from Silicon Valley’s elite. Unique among the contenders, Vocre's translation app for iPhone and iPod touch, which allows users to communicate instantly with anybody from anywhere, is now available on the App Store. Whether it’s Mandarin or Spanish, Vocre brings the world together – by removing the language barrier.

“What was once the focus of sci-fi fantasy (the ‘Communicator’ prop on 'Star Trek', or the ‘Babelfish’ from 'The Hitchiker’s Guide to the Galaxy'), today we have made reality with this new technology,” said Andrew Lauder, Founder and CEO of myLanguage, Inc. “As the demand for globalization becomes more commonplace, the need for accurate and instant translation is crucial to compete, or even just to connect with others while traveling abroad. Vocre empowers both.”

Vocre is the latest product from myLanguage, which boasts a user base in excess of 1.5 million users and has regularly been featured as the premiere language translation solution on the Apple App store.

“Vocre demonstrates the power of the Nuance Mobile Developer Program and the Dragon Mobile SDK, allowing developers to quickly integrate a broad number of languages, and get a unique translation app out into the marketplace,” said Matt Revis, vice president of product marketing and management, Nuance Mobile (NASDAQ: NUAN).

At launch, Vocre supports the following languages with many more on the horizon:

  •             English US/GB/AU
  •          Spanish (Spain)
  •          French (France)
  •          Italian (Italy)
  •          German (Germany)
  •          Japanese (Japan)
  •          Chinese (Mandarin/China)

Features present at launch include:

  •             In Person Speech-to-Speech Conversation Translation via accelerometer/orientation activation.
  •          Powered by Crowd sourced translation suggestions. Simply shake the device to edit the translation, and it will be uploaded to the server.
  •          The ability to purchase additional translation credits in-app, in addition to initial free credits.
  •          Social media sharing of the app via Facebook, Twitter, SMS, and Email.

The Vocre App is available for free from the App Store on iPhone and iPod touch or at http://www.iTunes.com/AppStore.

About myLanguage, Inc.

myLanguage is the fastest-growing app-based language translation and learning community. With millions of downloads and more than 30 million unique translations provided to date, myLanguage is changing language translation and learning with applications that are fun, engaging and practical. Learn more about myLanguage Phrasebooks and myLanguage Translator at http://www.myLanguage.me

About TechCrunch Disrupt

TechCrunch Disrupt (http://disrupt.techcrunch.com), Sept 12-14 2011, at San Francisco Design Center Concourse, 635 8th Street (at Brannan), is TechCrunch's marquee conference in San Francisco attracting over 2,000 leading technology innovators and investors and over 150 new startups. TechCrunch (http://www.techcrunch.com) is a leading technology media network, dedicated to obsessively profiling and reviewing new Internet products and companies. Founded in 2005, TechCrunch and its network of websites reach over 8 million unique visitors and more than 25 million page views per month.

myLanguage is a registered trademark of myLanguage, Inc. myLanguage Phrasebooks, myLanguage Translator, the myLanguage logo are trademarks of myLanguage, Inc. Vocre is a trademark of myLanguage, Inc.

Apple, iPod, iPhone, iTunes and the Apple App store are trademarks or registered trademarks of Apple Corporation.

Contact:

Hal Bringman
NVPR
hal(at)nvpr(dot)com
o:323.851.6877
m:310.210.8011
Skype: halbringman
Twitter: @halbringman
http://www.nvpr.com

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HAL BRINGMAN
NVPR
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